Birks & Mayors

Birks & Mayors adopts a web-based focus to increase profits with NVI
Challenge
Birks & Mayors is a luxury jeweler known for quality and unique product designs, as well as for its impeccable service. Eager to expand activities beyond its network of jewelry stores in Canada and the United States and accelerate the growth of online sales, Birks and Mayors chose NVI as its web partner to help position them in the competitive online jewelry market.


Solution
NVI has devised a complete web strategy, beginning with an analysis of the company's individual sites. Mandates in organic search, pay-per-click and social media campaigns will be implemented over the course of the next year to achieve Birks & Mayors' online sales targets via website optimization.


Results
Thanks to the expertise of NVI, Birks & Mayors is ready to make its shift to the web.