A wonderful surprise filled the NVI team with pride this morning when it woke up to discover that its work has been rewarded with the 14th edition of the Boomerang Prize, a contest recognizing achievements in interactive communcations and web sites created by Quebec buisinesses.
In the Interactive Marketing strand of the contest, the APP campaign was awarded the grand prize in the Campaign integrated online and offline category. NVI collaborated with the Fjord Marketing+Technology agency to support the Association des Pros du Party (APP Molson Dry) facilitating the creative platform for social media.
NVI has contributed to the success of this campaign by developing the strategy to promote APP’s throughout the web’s social media. It was thanks to the viralization of promotional clips, the allignment of their public relations campaign with internet bloggers, and through the organization of a web contest that helped NVI bring Fjord Marketing+Technology and Molson Dry’s hard work to life in the social space.
In a similar vein, the December edition of Infopresse magazine includes a section on interactive communications where Nicolas Cossette, the Director of Sales and Communications at NVI is interviewed about this original and innovative campaign.
View the results of Boomerang Awards 2008
