Acquisio

Challenge

Acquisio is a Montreal company recognized for its comprehensive pay per click management software for Google, MSN and Yahoo! Search Marketing campaigns. The company capitalizes on its communication efforts with traditional public relations, and a strong presence at many Internet conferences.
Acquisio sought to embark on a major social marketing campaign covering various aspects of PPC.

Solution

NVI helped Acquisio optimize conversions on its PPC campaigns through Google Website Optimizer. In analyzing the behavior of users responding to different landing pages, NVI was able to test several design concepts and streamline the budget and the return on investment for each campaign.
Our content creation team also wrote articles with high added value for the Acquisio website and blog, showcasing the client's emarketing expertise.

Results

Acquisio has optimized its investment in paid search by collaborating with NVI on the use of Google Website Optimizer. PPC landing pages were carefully  crafted and analyzed, resulting in an optimal conversion rate for all campaigns. Acquisio capitalizes on its popularity in the world of emarketing and highlights their innovative product through articles written by our team.