NVI blog: SEO, web design and social media

Today we gave a presentation at Optimizing Wordpress for Search and Social. The goal of this presentation was to explore how to optimize Wordpress blogs/sites for both Search and Social Media.
First we looked at the fundamentals of onsite SEO, including page structure and duplicate content, and what themes and plugins can help you address these [...]

In this Wordcamp Montreal session, Brian Rotsztein explored how Wordpress can be used as an CMS. Everything that follows this italicized paragraph is based on his presentation, and does not represent my own ideas.
Brian started off with an overview of what a CMS was — namely, software that allows you to update a website. In [...]

One of the folks we ran into at Affiliate Summit East 2010 was Scott Parent. Scott is the host of Media Trust’s popular video blog Relevantly Speaking, so we decided to turn the camera on him and see what he had to say.
As a video blog host, Scott had been talking to everyone who’s anyone [...]

While we were at Affiliate Summit East 2010, we caught up with Murray Newlands, a well known blogger and online marketer. We sat down with Murray to chat with him about a number of social media marketing trends.
First we discussed Facebook ads and what Murray’s experience with them has been, as well as the opportunity [...]

Meet Kim Kaplan, the VP of Plenty of Fish. We caught up with Kim at Affiliate Summit East 2010 and she was nice enough to take a few minutes to chat with us about what Plenty of Fish is up to these days.
First off, Plenty of Fish has been expanding its ad platform. They’ve been [...]

This session was delivered by Jeremy “Shoemoney” Schoemaker. Everything that follows this italicized paragraph is based on Jeremy’s words and presentation, and are not my own thoughts.
Facebook’s core product, i.e. what they sell, is you and your data. So they’re all about keeping you active on Facebook, growing their user-base, obtain as much user data [...]

In this clip, we chat with the infamous super-affiliate, John Chow. John is most well-known for gaming Google a few years, for which he got penalized pretty badly. But he’s back from SEO exile, and he’s learned some new trick.
John now focuses mostly on social media to drive qualified traffic to his site. He [...]

This sessions was delivered by Declan Dunn, CEO, DunnDirectMedia. Everything following this italicized paragraphed is a recap of Declan’s own presentation.
Online marketing has become mainstream and hit the flat part of the bell curve. But everyone keeps doing the same old thing. The new lead generation model, though, is social, mobile, and viral.
The New Sales [...]

Digital channels have allowed us to make marketing so much more of a science. With web analytics we can accurately measure the success and reach of our campaigns through metrics such as views, clicks, time on site, and impressions.
But so many purchasing decisions are emotional ones, so it’s important that we remember how to approach [...]

Meet John Fanous and Bill Aver of the Yellow Pages Group. We caught up with John and Bill at SES Toronto 2010 and sat down with them to chat about Local SEO.
Yellow Pages is now offering Local SEO services in Canada. John explained to us that the company is in the business of helping businesses [...]