NVI blog: SEO, web design and social media

A game created to add “freshness” to generic holiday print and e-cards, the NVI Xmas Rankerizer tests your web marketing skills through fast action plays, requiring quick reflexes, and attention to detail. In true Social spirit, the Xmas Rankerizer is the perfect way heat up and unwind before the holidays begin.

Members of NVI attended a LinkedIn seminar held at the Queen Elizabeth Hotel in Montreal last week. Speakers at the event included Brian Church, the Country Manager at
LinkedIn Canada, Julie Howlett, LinkedIn Canada’s Account Director and Steve Watt, a Marketing Manager at LinkedIn.
The theme of the seminar was to present key LinkedIn marketing solutions to [...]

Groupon is the deal-of-the-day website that has captured the online shopping world by storm. Brainchild of Andrew Mason, Groupon officially launched in November 2008 and serviced the Chicago market finishing the year with 400 registered users.

Fast-forward to today and Groupon is 44 million users strong, services 500 cities in 46 countries across the globe [...]

Aiming Clear
Recently, I observed a LinkedIn ad placed by aimClear Consulting Services. All it said was:

Good calls to action give a concise value proposition, and use strong language with an attention-grabbing sense of urgency to earn a click. AimClear’s ad… doesn’t have a call to action.
Log into your LinkedIn account and look at the ads [...]

Entrusting any part of your marketing to a third-party poses some serious challenges, and hiring a search engine marketing firm is no exception. While an SEO agency can offer you a level of skill and expertise that you don’t have in-house, any miscommunication or wrong move can end up costing you rankings, revenues and profits.
Most [...]

Here’s the reality: social media now plays an important role in SEO. Now that social signals now impact search rankings, marketers have to find ways to coordinate and integrate their social media and SEO strategies.
A benefit of this is that there’s an opportunity here in terms of economies of scope: the more the two work [...]

With mobile and social media monopolizing more of how users interact, a successful blog needs to be optimized for more than just the various web browsers on their computers. This means some extra details that make for a more interesting experience on mobile devices and fine tuning to make sure that your content gets published and promoted on social media successfully.

September 11, 2001. My friend Kristen calls me in the morning in a panic. “Go turn on the news! Two planes just crashed in to the Twin Towers!” I was still in bed, trying to pry my eyes open. “What? You’re kidding me.” I didn’t believe her.

I’m both impressed and frightened when I see brick and mortar businesses asking their patrons to check them out on Facebook, but I do believe that whether it be QR codes or Google Goggles, we’re just scratching the surface of the mixing of online and offline worlds and the (most welcome) end of the designation [...]

Google offers four primary “match types” for keywords you can bid on in their AdWords platform, reflecting different degrees of specificity in your targeting. Understanding how they work in a basic way is handy, but even with that knowledge, it’s not always completely clear which you should choose for your campaigns. Scroll to the strategies [...]