NVI blog: SEO, web design and social media

This is the second part of our interview with Gregg Tilston, the man in charge of SEO and Social Media for FlightCentre.ca. In this clip, Gregg gets down to business and discusses how FlightCentre.ca is using social media to drive traffic back to their site. He describes their strategy as being analogous to the airline’s [...]

It surprises me how often keyword research is overlooked when I hear people talking about optimizing their website, blog or other online assets for search engines.  The thinking often goes that when you come up some keywords that represent your product, and you optimize your online efforts around these keywords, your target market will find [...]

At Podcamp Toronto 2010, I gave a presentation titled Saving Newspapers Using Search & Social. One of the things I recommended newspapers do was leverage mobile apps to both reach more users and diversify their ad offerings. Some people thought it was a good idea, and other people thought I was dreaming.
Well, the day after [...]

At Podcamp Toronto 2010, we got to catch up with Gregg Tilston, FlightCentre.ca’s SEO and Social Media Manager. Gregg told me about a really cool contest that FlightCentre.ca is holding. It’s called BestTravelJobEver.com. Basically, six lucky semi-finalists the chance to travel for two weeks and blog about their adventures, and then the winner is going [...]

I sat in on a session by Saleem Khan at Podcamp Toronto 2010.  Saleem Khan is a Toronto-based journalist working independently for major international and Canadian media outlets.  He blogs at saleemkhan.com.
His session covered the best ethics and professional behaviour practices used by established journalistic and how they relate to the blogging community.  Saleem [...]

I sat in on a session by Zoe Siskos at Podcamp Toronto 2010.  Zoe Siskos is a Manager of Influencer Relations at Syncapse.  She runs her blog at mediumandthemessage.com.
Her session was a very brief look at infometrics, and why one can use so much more than a pie chart to represent data.
Zoe begins [...]

I sat in on a session by Kim Vallee at Podcamp Toronto 2010.  Kim Vallee is known to some as the Martha Stewart of Quebec.  She runs a ’stylish living’ community at athome.kimvallee.com and a social media blog at ontheweb.kimvallee.com.
Her session covered some of the aspects to think about when planning, building and maintaining an [...]

First up at PodCamp Toronto was a morning session on Semantec Commerce by Jérome Paradis, a local Montreal developer and entrepreneur.
Jérome Paradis kicked off PodCamp Toronto 2010 with an interesting presentation on the evolution and future of ecommerce. He discussed his vision for a  shopping interface which aggregates products and data from a multitude of [...]

Last fall, I attended the Oxford Social Media Convention 2009, where Technorati founder Dave Sifry proudly announced that SEO is snake oil, and that if anyone in the audience was approached by someone offering SEO, they should run. The audience chuckled and moved on. I think I must have been the only optimizer listening, because [...]

In this second and final installment of our interview with Jiyan Wei from PRWeb.com,Jiyan discusses how brands and companies can optimize their press releases for both SEO and usability. Jiyan shares with us how PRWeb has seen both video and images affect visibility on blended and news rankings, as well as click through rates (CTR) [...]