Recently, with mucho fanfare, TLA launched a new service called inlinks – designed specifically to restore freedom to the link buying industry – freedom from the prying eyes of the grand overlord Google, freedom from… well actually just from Google.
I, being ardently against the domestic terrorism that fear, uncertainty and doubt marketing campaigns embody, would hail this as … whatever the modern equivalent of ‘groovy’ is - I’m too lazy to look it up in the urban dictionary.
Then I logged in, and my world crumbled. Wow that was way too dramatic. Okay - actually my muffin crumbled, as my jaw slackened, and bits fell in my coffee. That was the extent of the crumbling going on. It’s a butterface. She’s got a beautiful front-end, a beautiful back-end, she’s beautiful all around, everything but her face. (more…)
Content is huge. Especially if you don’t have a strong domain, content is one of the most important factors in whether or not you achieve social media traffic and link success. Although checking Digg regularly is the best way to see what content works, the general principles are just as important to acknowledge.
Articles meant for Digg, or most other social sites for that matter, tend to do well when adhering to a particular time-honoured equation. Actually, the same equation applies to just about all web content, and - y’know what? - just about anything else in the universe. I’m as serious as I am mysterious. Alright, a clue:
How about a more realistic clue? (nothing to do with Wal*Mart) (more…)
The following is the first of a six-post series covering the main aspects involved in hitting the Digg.com front page. NVI CEO Guillaume Bouchard will be presenting a synthesized version of this series at PubCon 2008, November 11th, in Las Vegas, Nevada.
Each of the first five posts addresses one main Digg success area, with the final post a recap and evaluation, with expectations, metrics, and global suggestions. The first post concerns the domain.
The basic equation is simple:
Digg homepage = tons of traffic = backlinks = more traffic.
Or, Digg homepage = tons of traffic = branding, or ad impressions, or warm feelings.
Regardless of your bottom line, there are few web targets that couldn’t be hit a little easier with a whack of visitors.
But if you’ve been using Digg for some of your social media endeavors, you might have noticed quite a few changes lately. Namely, you haven’t been hitting the homepage as often, if at all. So why is this? (more…)
It’s a well known fact that Earth is the center of the universe, and by natural extension of this quixotic reasoning, the United States is the center of the Earth (to be perfectly exact, the center of the universe is Tulsa Oklahoma. Duh).
As a Canadian, I’m okay with this – it’s very hard to upset me. As an SEO, I’ve always been a little perturbed to know that the American oriented Google index has, as its home, the aggrandized Google.com domain.
Yes, yes I know Al Gore’s dog Tipper invented the Internet, and that it’s as all American as apple pie (which was in fact originally imported by the Spaniards in the late 19th century - source), in fact, I probably still have an ARCnet network running somewhere in my basement, I know this stuff cold – but really, can’t Gooooooogle give America its own index? Actually, at the start of 2008, they did – they just didn’t bother to tell anyone.
Round aboot January ‘08 Google effectively changed their domestic Google.com search results (those produced when searching Google.com from inside the USA), filtering out, or down, sites they had deemed non-US centric. Simultaneously they started pushing out geo-targeted results to people who searched Google.com from other countries, like CanadEH. Almost a year later, it doesn’t look like it was a mistake (much to the chagrin of many a webmaster who lost rankings in the US), and the trend isn’t going anywhere. Google is proudly cloaking its index internationally. (more…)
