What is PPC Cannibalization ?
PPC cannibalization occurs usually when you have strong organic search engine ranking and you are running a PPC campaign on top of that. It’s the % of organic clicks you would have had but that you ended up paying for because the PPC campaign attracted the click.
You may have heard that [...]
Moderator: Brett Tabke
Speakers:
Chris Brogan, President, New Marketing Labs
Lee Odden, CEO, TopRank Online Marketing
Reem Abeidoh, Social Media Strategist, Outrider
Wayne Sutton, Social Media Strategist & Technology Evangelist,
Chris Brogan is the captain of a pirate ship
Lee Oden is Chris Brogan’s long lost brother
Reem is a social media strategist for outrider
Wayne is a social media strategist
Moderator: Mark Jackson
Speakers:
Sean Jackson, CEO/Creator, Lead Maverick, Inc.
Lee Odden, CEO, TopRank Online Marketing
Organic search these days requires more synergy than ever before between departments. This isn’t discussed often, but it’s the focus of the discussion today.
Moderator: Jake Baillie
Speakers:
Richard Zwicky, CEO, Enquisite
Craig Hordlow, Chief Strategiest,
Paul Botto, Head of Analytics Sales, Google
Paul Pellman, CEO, Click Forensics, Inc.
Moderator: Kate Morris
Speakers:
Kate Morris, Director of Client Services, New Edge Media
Joanna Lord, CMO, TheOnlineBeat.com
Tim Ash, President & CEO, SiteTuners.com
Janet Driscoll Miller, President & CEO, Search Mojo
First up is Tim Ash of Sitetuners
Tim starts with the brutally honest insult: Your baby is ugly - why should you care? It’s costing you money. Most landing pages have [...]
Austin is unlike any other US city I’ve been to – everyone’s friendly, skinny, and a hippy. It’s like I’ve stumbled into some lost tribe of British Columbians. Day one of Pubcon South was … ummm, what’s the word? Good. You can read my in-depth (not in-depth thought, just a lot of fast typing, live) [...]
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Moderator: Jake Baillie
Speakers:
Justin Sanger, Founder & President, LocalLaunch!
Michael Dorausch, President & Founder, Planet Chiropractic
Eric Bramlett, Mover/Shaker, EricBramlett.com
Google Representative, decided to skip out actually
Eric Bramlett – a local Austin SEO
Eric starts off by talking about the heart of it, the keyword “Area Industry”, like Austin dentist, Austin chiropractor.
SEO 101 says, keyword = “area business”, so get [...]
Moderator:
Christine Churchill
Speakers:
Taylor Pratt, Search Marketing Specialist, nFusion Group
William Leake, CEO, Apogee Search
Brian Massey, Conversion Scientist, ConversionScientist.com
First up is Taylor Pratt
Starting with a classic quote from Avinash: “unless you’re conversion rate is 100%, you’re never done testing”
Know your users. Understand the needs of their visitors
What motivates them?
What are they there to accomplish?
Take into consideration: Types of [...]
Read moreModerator: Joe Laratro
Speakers:
Tony Wright, CEO/Founder, WrightIMC
David Naffziger, President & CEO, BrandVerity, Inc.
Krista Neher, CEO, Marketess
Rhea Drysdale, Co-founder and COO, Outspoken Media
Up First: Krista Neher
6 years with Proctor and Gamble, Krista has a traditional marketing background, and is now running a social media and modern marketing company.
A brand is both logical and emotional. It’s more important [...]
Guillaume (our CEO, woot) is up first in this presentation.
He’s just settling into it now, going over the basic introduction of the different major social sites/platforms out there.
Apparently it takes 150 votes to hit the Digg home-page these days, the Digg police are omnipresent. With the recommendation engine it’s become much harder to ‘push’ a [...]
