NVI blog: SEO, web design and social media

Day two of SES Toronto 2009, and the energy was still there, even after the party that stretched into longtail hours the night before.
More expert wise words were spoken during a day full of speaker sessions, these and the first day’s all captured here in live blogging form.
Guillaume’s talks rocked the room as usual, and [...]

With a car convoy, a trainride, and a flight, the NVI uniformed militia converged at SES Toronto 2009.
The booth and cocktails buzzed with happy chatter between new faces and old friends. During the day, the speakers spoke, and at night the drinkers drank ’til drunk at the Drake.
The co-sponsored event was enjoyed by all (except [...]

http://www.showcasesource.com:
1. Information on the foldover not properly used
2. Really slow load time
McDerment asks: what is your target audience? What is it about your brand that beats the competition
Customers are small to medium retail stores. Price and and Design is what makes them different.
Who you are, what you do, and what you matter should be the [...]

Lyndsay Blahut, Director of Online Marketing, Canada’s Web Shop
Mitch Joel, President, Twist Image
The moderator is not Mike Grehan actually, I’m not sure what her name is, I think it’s Samantha. Samantha, if that’s not your name, please don’t take offense, in fact, pretend I was talking about someone else entirely, someone named Samantha.
First site to [...]

Moderator:
Ian McAnerin, CEO, McAnerin Networks Inc.
Speakers:
Shari Thurow, Founder & SEO Director, Omni Marketing Interactive
Keith Boswell, Senior Digital Marketing Strategist, Kaiser Permanente
Laura Coltrin, Search Engine Optimization Manager, MySpace
This should be interesting. A relative of mine (in-law) would probably say that you should just learn how to deal with people with Asperger’s. We’ll see how these panelists [...]

Moderator: Anne Kennedy, SES Advisory Board & Managing Partner and Founder, Beyond Ink
Speakers: Andrew Goodman, SES Advisory Board & Principal, Page Zero Media David Sprinkle, Director of Paid Search, Acronym Media
Overview from the SES Day 2 Agenda:
How are ads ranked in the paid search auctions run [...]

Moderator:
Matt Van Wagner, President, Find Me Faster
Speakers:
Ken Jurina, President and Co-founder, Epiar
Amanda Watlington, Owner, Searching for Profit
Bryan Eisenberg, SES Advisory Board & Co-Founder, Future Now, Inc.
Ken Jurina of Epiar starts things off with his favorite free tools all internet marketers should be using:
Roboform: Password manager which remembers all of your passwords so you don’t have [...]

Moderator:
Greg Jarboe, President & Co-founder, SEO-PR
Speakers:
Mark Evans, Principal, ME Consulting
Guillaume Bouchard, Co-founder & CEO, NVI
Krista Neher, CEO, Marketess
5 Myths of Social Media
Mark’s up first!
Social Media is Free
While the services are free, there is a definite cost in the time spent, especially if you hire professionals. As you should!
Social Media is Easy
A lot of grunt work. [...]

Heather Dougherty from ilovedata.com
Microsoft Bing beame the 9th most visited website in Canada Last week!  Last week they ranked 17 in the US.
52% of search queries contain 1-2 keywords.  Success rates of Search engines:
Yahoo! Canada: 76.59% Google US only 68%.  Search results have lots of potential improvement.
International competition is facing Canada right now.   It is [...]

Moderator:
Anne Kennedy, Managing Partner & Founder, Beyond Ink
Speakers:
Jill Sampey, Director of Search, Blast Radius
Naoise Osborne, SEO Team Lead, NVI
Shari Thurow, Founder & SEO Director, Omni Marketing Interactive
Jodi Showers, CTO, HomeStars
Taxonomy Concerns
Shari’s up first.
A definition of Site Architecture:
Citing Peter Morville, basically the structural design of shared information, the combination of organizing, labeling, search, and navigation systems. [...]