This blog is largely aimed at industry professionals, but sometimes we will address SEO clients, or the general public. I think being a good SEO involves communicating well, and hopefully some of the topics covered in articles aimed at clients can be useful for SEOs when they talk to their own clients.Read more
This is the last bit of video that NVI took out of SMX East 2009. It’s an interview with Bruce Clay, President of Bruce Clay Consulting. We sat down with Bruce to discuss and upcoming trends in SEM, as well as the emergence of bing. Bruce drew on his experience to elaborate on how he [...]Read more
Pay per click (PPC) advertising is no different than most other forms of advertising in that you have just fractions of a second to make your pitch. That isn’t much time to get your message across and sell your product, which is why you’ll need to make the most of those 130 characters in your [...]Read more
This is the third and final installment of our chat with Rand Fishkin and Guillaume Bouchard (our CEO). In this clip, the search gurus discuss mobile search, where they see it going, and what kind of place they might see it taking in the marketing mix. Guillaume makes an interesting analogy between the mobile web [...]Read more
This is the second installment to our SMX East 2009 interview with Rand Fishkin and Guillaume Bouchard. In this clip, the two search gurus share their thoughts on Google Wave. For a couple of super-search-geeks, they’re reaction might not quite be what you expect. Of course, you’ll have to watch the video to find out [...]Read more
StumbleUpon recently made the beta ‘final’ version of their upcoming patch available to the public. Between major redesigns and feature changes, this patch is proving to be one of their biggest to date. The real question is: How are these changes going to affect SU users? I’ll touch on some of the most radical changes [...]Read more
On the last day of at SMX East 2009, our CEO, Guillaume Bouchard, and the CEO of SEOmoz, Rand Fishkin, sat down to talk shop for the camera. In this first installment of that conversation, Rand and Guillaume share what they have their eyes on in the upcoming year in search.
iPhone VersionRead more
In this second installment of our interview with Acquisio founder, Marc Poirier, we chat about PPC trends in 2009. After all, Acquisio crunches PPC data all day long, so I thought that Marc might have some insight. What he shared with us was Acquisio’s first-hand experience with the PPC market place over the course of [...]Read more
At SMX East 2009, I also got to catch up with one of our clients, Acquisio. Well, I actually got to catch up with Acquisio’s founder, Marc Poirier. In this first installment of our chat, Marc discusses how the company evolved from being an agency into a provider of PPC software and bid management tools.
iPhone [...]Read more
Just as SMX East 2009 was breaking down and packing up, I got to catch up with Brent Csutoras. Brent is a internet marketing consultant who specializes in social media, viral linkbait, and SEM. He was also a panelist for a session called “Social Media, Search, and Reputation Management.” So I decided to ask Brent [...]Read more