Once you’ve decided that you’re ready for an affiliate program, you’ll have to choose whether to run your program in-house or through a third party affiliate network. Each has it’s pros and cons, and the choice that’s right for you will depend on your pre-existing business model: (1) how much affiliate marketing factors into your [...]
Read more2009 December 11
Searching for Santa at SES Chicago 2009
Guillaume Bouchard of NVI joins a cast of hilariously drunken SEO characters in some Q&A with Greg Jarboe. Greg plays the role of Santa and asks all the little SEOs whether they’ve been naughty or nice and whether they’re looking forward to or dreading the upcoming Google changes!
Read more2009 December 02
Guillaume Bouchard on Social Media & PR @ Pubcon 2009
At Pubcon 2009, our very own CEO, Guillaume Bouchard, was part of a panel called Social Media & Press Relations. As the panel’s descriptions stated:
The relationship between social media and press relations is red hot. Companies and PR agencies all over the country are have problems setting policy on how to tweet, when they tweet, [...]
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