Another person we got to interview at SMX Toronto 2010 was Ilya Grigorik, the CTO of PostRank. Ilya sat on the panel of a session called Social Media: Insight and Inspiration where panelists discussed how search and social media are evolving and influencing each other.
After the session, Ilya gave us a few minutes to discuss [...]
Ilya Grigorik on Search and Social Media
Dawn Wentzell on Link Building Strategies
At SMX Toronto 2010, we sat in on one session called Link Building Strategies and Ranking Tactics, where the panelists discussed ways to build links back to your site without paying for them. One of those panelists was Dawn Wentzell from Outspoken Media.
After the session, we got to sit down with Dawn and walk about [...]
Tamera Kremer on Personalized Search
Another panelist we had a chance to speak with at SMX Toronto 2010, was Tamera Kremer. She was one of the panelist on a session called Search and Social Media: Insight & Inspiration.
We sat down with Tamera to discuss where she sees search and social media intersecting. According to her, the two will come together [...]
Larry Bailin on Blended Search @ SMX Toronto
This is another SMX Toronto interview. In this clip, we talk to Larry Bailin, the author of the best-selling book “Mommy, Where Do Customers Come From“.
Larry was the main panelist on a session called Universal & Blended Search Opportunities, and he had some really great advice for brands and marketers. But afterward, we caught [...]
Leona Hobbs on Search & Social Media at SMX Toronto 2010
While at SMX Toronto, we got to catch up with with Leona Hobbs, the Director of Communications at the Social Media Group. Leona was one of the panelists on one of the sessions we live blogged, called Search and Social Media: Insight and Inspiration.
After her session, Leona agreed to sit down with us for a [...]
Personalized Search at SXM Toronto 2010
With the major search engines working to personalize search results as much as possible, marketers will have to adapt their strategy to evolving algorithms. In this session, two panelists went over the basic of universal search, and what it might mean for marketers. However, although this presentation was marked as an “intermediary” level presentation, I [...]
Read moreMobile Search: Apps and Opportunities at SMX Toronto 2010
Smart phone penetration is expected to overtake feature phone penetration by the end of 2011. Well, in this session at SMX Toronto, panelists explored what kind of mobile search opportunities exist currently, or will exist in the very near future.
The most interesting part of this session was the stats being thrown around, and most of [...]
Search and Social Media: Insight & Inspiration at SMX Toronto
This session featured four thought leaders from social media companies. The format was a little bit more of a panel discussion than a panel of presenters. The moderator asked questions to specific presenters, and actually moderated the conversation between panelist as it evolved. So although there were no slideshow presentations, the quality of the content [...]
Read moreUniversal & Blended Search Opportunities at SMX Toronto
Blended search can seem like an exciting opportunity for many brands, but it’s important that they don’t invest in inappropriate channels – and that’s just what this session was about. During this sessions, Larry Bailin looked at how universal/blended search should fit into your sales model, and Barbara Coll illustrated just how many content opportunities [...]
Read moreLink Building Strategies and Ranking Tactics at SMX Toronto 2010
Since Google has started penalizing link buying, search marketers have had to find new and creative ways to build links back to their properties. In this panel, 3 different SEOs shared their experience with various link building strategy.
Moderator: Gillian Muessig, SEOMoz.org
Speakers
Shalom Issenberg, Web Tov
Dawn Wentzell, Outspoken Media
Christina Keffer, LunaMetrics
Dawn Wentzell on Creating Content that Attracts [...]
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