Yellow Pages on Local SEO

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Posted by CT Moore at 9:24 am

Meet John Fanous and Bill Aver of the Yellow Pages Group. We caught up with John and Bill at SES Toronto 2010 and sat down with them to chat about Local SEO.
Yellow Pages is now offering Local SEO services in Canada. John explained to us that the company is in the business of helping businesses [...]

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James Whatley on Mobile Commerce

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Posted by CT Moore at 12:02 pm

This interview features James Whatley, the Engagement Strategy Director for 1000heads. James is one of organizers of the he Nokia N97minitour, and we sat down with him to discuss how he sees mobile commerce evolving.
James touched upon 3 themes during our chat. First, he discussed the possibilities that mobile experience offer in general. Second, he [...]

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Andrew Currie on Recent Mobile Trends

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Posted by CT Moore at 12:41 pm

This is an interview with Andrew Currie, blogger at OpenAttitude.com. In this clip Andrew discusses some recent trends mobile technologies.
For Andrew, the significance of mobile lies in its personal experience — not only in how we customize our phones and apps, but in how they become part of our physical daily experience. Andrew also shares [...]

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5 Landing Page Optimization Tips from Jane Hayes

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Posted by CT Moore at 10:04 am

This is the second half of our chat with Jane Motz Hayes where she discusses landing page optimization. We caught up with Jane after her clinic on landing page optimization at SES Toronto 2010.
In this clip, Jane elaborates on 5 ways to optimize you landing page: (1) clear and relevant call-to-actions, (2) page funnels and [...]

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Jim Hedger on Personalized Search

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Posted by CT Moore at 11:01 am

In this second half of our interview with Jim Hedger, Jim discusses how personalized search is going to impact business’s ability to rank on their targeted terms. Specifically, Jim sees search results that are personalized by location as representing a clear opportunity for brick & mortar businesses.
First, search results that are personalized by location [...]

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