The longtail is one of those beautiful concepts in SEO. It’s an elegant thought; once the volumes are small enough (longtail enough) for a specific term, they seemingly disappear in unimportance. In a game where quantity is so important, the battles are fought over the juicier prizes. But when you simply count up these longtail [...]Read more
In my last post I explored 5 Social Media Ad Networks that might be worth investing in. But what about conventional PPC advertising?
Well if you’re a loyal PPC advertiser and you’re looking for places beyond AdWords and adCenter/Bing to invest some extra ad dollars, here are five options to consider.
5 Alternative PPC Ad Networks
There are [...]
When a company targets different national markets offline, they often have separate strategies for each market. This will include distinct branding, packaging, and messaging for each market.
Well, the online world is no exception. When it comes to ranking in the SERPs in different languages and countries, you need a separate SEO strategy for each of [...]
With 500 million Facebook users globally, half of which log in every day, it’s no surprise that Facebook has become an integral part of online marketing. In fact, according to a recent ComScore report, Facebook now controls nearly 25% of the online market share. In an effort to begin turning a profit in 2007, [...]Read more
A fundamental tenet of customer acquisition is to not put all your eggs in one basket. After all, having one customer responsible for most of your sales puts you in a very precarious situation.
The same applies to your online ad spend. While one channel can, no doubt, drive the majority of conversions, it’s always good [...]
By now you may have heard about the significant changes to Google’s results pages for local search queries, and the mixed reviews from the SEO community. There are some great explanations and analyses put forward from prominent SEO writers from which I’ve drawn up a point form summary for the “tl;dr” type. Links to their [...]Read more
We’ve all heard/read the phase: Content is King. But when kingdoms get to big, they get spread too thin and up either crumbling or imploding.
Well, enterprise level publishers face a double-edge sword when it comes to SEO for similar reasons. On the one hand, the more content they have, the more they can give Google [...]