NVI blog: SEO, web design and social media

I was having a conversation yesterday with a colleague about a blog article idea, and he pointed out that I was talking in a lot of acronyms, which is a pretty interesting topic in itself.  We online marketers take it for granted that when we talk about comparing the ROI of a PPC to SEO [...]

Over 30 34 million people have now watched Rebecca Black’s “Friday” music video. It has trended more heavily than the earthquake/tsunami in Japan on Twitter, prompting an ex-YouTube crossover into traditional media including an interview on Good Morning America. Having done my share to spread it around (including this blog post, of course), I think [...]

Anchor text is the lovable clickable blue that links one web page to another. The words in the anchor text indicate what the destination page is about, and through these cues Google builds its index of the world’s web. Naturally, this is of interest to the search engine optimizer, and the control of anchor text [...]

Many companies have jumped on the social media bandwagon but have continued to apply old push advertising tactics when the new advertising is all about pulling in your audience. This means going beyond having a Facebook page and inundating it with brand updates and actually getting new fans AND motivating them to interact. What better [...]