NVI blog: SEO, web design and social media

The nature of the Facebook Ads system is such that numerous factors will inevitably lead to click-through rate decline. Unlike Google’s Quality Score, where CTR is a defined metric relating directly to impressions, Facebook does not give an indication of CTR’s effect on impressions - but we’ve seen its effects. It’s unclear whether or not [...]

Imagine two libraries competing to house the world’s knowledge. People from across the land contribute their own volumes towards the growth of these institutions, and while there is a rivalry, in truth, everybody wins.
Then one of the libraries acquires the other, and strangely decides to burn their original building to the ground, without moving [...]

I recently moved out of the big city of Montreal to a quaint suburb about a half-hour away from the hustle and bustle of the city. I now spend my morning commuting to work which basically involves a slow crawl scored by the chirpy sounds of talk radio. Lately I’ve been following the 2011 election [...]

Google recently launched their +1 button, rightly considered by most to be a close mirror of Facebook’s ‘Like’ Button. This gives the atypical impression of Google following in another company’s footsteps, but we can see a social interaction with web pages as being an inevitable step forward, and as such, following suit with something ‘like’ish [...]