NVI blog: SEO, web design and social media

With mobile and social media monopolizing more of how users interact, a successful blog needs to be optimized for more than just the various web browsers on their computers. This means some extra details that make for a more interesting experience on mobile devices and fine tuning to make sure that your content gets published and promoted on social media successfully.

September 11, 2001. My friend Kristen calls me in the morning in a panic. “Go turn on the news! Two planes just crashed in to the Twin Towers!” I was still in bed, trying to pry my eyes open. “What? You’re kidding me.” I didn’t believe her.

I’m both impressed and frightened when I see brick and mortar businesses asking their patrons to check them out on Facebook, but I do believe that whether it be QR codes or Google Goggles, we’re just scratching the surface of the mixing of online and offline worlds and the (most welcome) end of the designation [...]

Google offers four primary “match types” for keywords you can bid on in their AdWords platform, reflecting different degrees of specificity in your targeting. Understanding how they work in a basic way is handy, but even with that knowledge, it’s not always completely clear which you should choose for your campaigns. Scroll to the strategies [...]

We all know online communities have become a guiding and influential force in individual decision making, networking and basic day-to-day contact. As these communities grow larger everyday, with younger and older generations jumping on the Internet every second, web-based marketing companies must learn to understand why reaching out to a [...]

Q&A sites have exploded in popularity over the last few months and it seems everywhere you turn, people are tweeting their answers to questions posted on Quora, Ardvark, FormSpring and many others. What was the leading factor in making Q&A sites so popular despite the failure of Yahoo! Answers and niche forums with respect to [...]