NVI blog: SEO, web design and social media

While we were at Affiliate Summit East 2010, we caught up with Murray Newlands, a well known blogger and online marketer. We sat down with Murray to chat with him about a number of social media marketing trends.
First we discussed Facebook ads and what Murray’s experience with them has been, as well as the opportunity [...]

This session was delivered by Jeremy “Shoemoney” Schoemaker. Everything that follows this italicized paragraph is based on Jeremy’s words and presentation, and are not my own thoughts.
Facebook’s core product, i.e. what they sell, is you and your data. So they’re all about keeping you active on Facebook, growing their user-base, obtain as much user data [...]

In this clip, we chat with the infamous super-affiliate, John Chow. John is most well-known for gaming Google a few years, for which he got penalized pretty badly. But he’s back from SEO exile, and he’s learned some new trick.
John now focuses mostly on social media to drive qualified traffic to his site. He [...]

This sessions was delivered by Declan Dunn, CEO, DunnDirectMedia. Everything following this italicized paragraphed is a recap of Declan’s own presentation.
Online marketing has become mainstream and hit the flat part of the bell curve. But everyone keeps doing the same old thing. The new lead generation model, though, is social, mobile, and viral.
The New Sales [...]

In this second half of our interview with Jim Hedger, Jim discusses how personalized search is going to impact business’s ability to rank on their targeted terms. Specifically, Jim sees search results that are personalized by location as representing a clear opportunity for brick & mortar businesses.
First, search results that are personalized by location [...]

Moderator:
Andrew Goodman, SES Advisory Board & President, Page Zero Media

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Speaker Profile

Speakers:
Mark Rosenberg, Of Counsel, Sills Cummis & Gross P.C.
Dennis Yu, Chief Executive Officer, BlitzLocal
Duane Brown, Brand Manager, Hover, a service of Tucows Inc.
Helen M. Overland, VP Client Services, Search Engine People

Up first is Dennis from BlizLocal
Dennis starts of by showing the power [...]

Moderator:
Anne F. Kennedy, SES Advisory Board, International Search Strategist, Beyond Ink USA
Speakers:
Ian McAnerin, CEO, McAnerin Networks Inc.
Crispin Sheridan, SES Advisory Board & Sr Director of Search Marketing Strategy, SAP
Michael Bonfils, International Managing Director, SEM International
Author’s Note: As an old-school SEO who has dealt with international SEO efforts for years and watched them evolve, I’m pleased [...]

Information Architecture:
Moderator:
Bryan Eisenberg, SES Advisory Board and NYTimes Bestselling Author, bryaneisenberg.com
Speakers:
Ezra Silverton, President & Founder, 9th sphere
Dan Klyn, Information Architect, Riders Discount

SEO Then and Now

Moderator:
Jim Hedger, Search Marketing Consultant,
Speakers:
Erika D. Brown, EVP Corporate Strategy, Digital Media Practice, Frost & Sullivan
Anne F. Kennedy, SES Advisory Board, International Search Strategist, Beyond Ink USA
Judith Lewis, Head of Search, Project Metal

Okay, a little preamble by me (your humble author) - I’m about to present a bunch of other people’s [...]

This is the second half of our interview with Ilya Grigorik, the CTO of PostRank. PostRank is a company that provides social media monitoring and analytics, by measuring the impact of tweets, blogs, social bookmarks, etc.
In this installment, Ilya discusses the how the PostRank algorithm works. He explained how the PostRank Algorithm assigns different value [...]