LinkedIn’s Guide To Maximizing Your Marketing Strategy

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Posted by Mary Montserrat-Howlett at 7:00 am

Members of NVI attended a LinkedIn seminar held at the Queen Elizabeth Hotel in Montreal last week. Speakers at the event included Brian Church, the Country Manager at
LinkedIn Canada, Julie Howlett, LinkedIn Canada’s Account Director and Steve Watt, a Marketing Manager at LinkedIn.
The theme of the seminar was to present key LinkedIn marketing solutions to [...]

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ASW11 Coverage: Mobile Affiliate Site Strategies

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Posted by CT Moore at 8:13 pm

Disclaimer: This post is live blog coverage of a session at Affiliate Summit West 2011. All that follows this italicized paragraph is based on the presenters’ words and are not those of NVI. If you feel that anything below is a misrepresentation of what was said, please leave a comment below.
Moderator: Dush Ramachandran (@DushR)
Panelists:

Michael Martin(@googleandblog)
Scott [...]

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ASW11 Coverage: Mobile Marketing - The 97% Response Rate Channel

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Posted by CT Moore at 8:21 pm

Disclaimer: This is a live blog post from Affiliate Summit West 2011. Everything that follows this italicized paragraph is based on the words of the presenters and are not my own. If you feel that I’ve misrepresented anything or anyone, please leave a comment below.
Presenters:

Brian Williams (@brianwilliams)
Mike Koenigs (@mikekoenigs)

Brian Williams
There are 2 billion desktops and [...]

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Google’s Recent Local Listings Transformation… In Point Form

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Posted by Simon Abramovitch at 12:01 pm

By now you may have heard about the significant changes to Google’s results pages for local search queries, and the mixed reviews from the SEO community. There are some great explanations and analyses put forward from prominent SEO writers from which I’ve drawn up a point form summary for the “tl;dr” type. Links to their [...]

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Murray Newlands on Facebook Ads

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Posted by CT Moore at 9:38 am

While we were at Affiliate Summit East 2010, we caught up with Murray Newlands, a well known blogger and online marketer. We sat down with Murray to chat with him about a number of social media marketing trends.
First we discussed Facebook ads and what Murray’s experience with them has been, as well as the opportunity [...]

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Facebook Advertising from Soup to Nuts — ASE 2010 Live Blogging

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Posted by CT Moore at 2:48 pm

This session was delivered by Jeremy “Shoemoney” Schoemaker. Everything that follows this italicized paragraph is based on Jeremy’s words and presentation, and are not my own thoughts.
Facebook’s core product, i.e. what they sell, is you and your data. So they’re all about keeping you active on Facebook, growing their user-base, obtain as much user data [...]

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John Chow Discusses Facebook Marketing at Affiliate Summit 2010

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Posted by CT Moore at 9:15 am

In this clip, we chat with the infamous super-affiliate, John Chow. John is most well-known for gaming Google a few years, for which he got penalized pretty badly. But he’s back from SEO exile, and he’s learned some new trick.
John now focuses mostly on social media to drive qualified traffic to his site. He [...]

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New Lead Generation Models: Social-Mobile-Viral — ASE 2010 Live Blogging

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Posted by CT Moore at 2:26 pm

This sessions was delivered by Declan Dunn, CEO, DunnDirectMedia. Everything following this italicized paragraphed is a recap of Declan’s own presentation.
Online marketing has become mainstream and hit the flat part of the bell curve. But everyone keeps doing the same old thing. The new lead generation model, though, is social, mobile, and viral.
The New Sales [...]

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Jim Hedger on Personalized Search

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Posted by CT Moore at 11:01 am

In this second half of our interview with Jim Hedger, Jim discusses how personalized search is going to impact business’s ability to rank on their targeted terms. Specifically, Jim sees search results that are personalized by location as representing a clear opportunity for brick & mortar businesses.
First, search results that are personalized by location [...]

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SES Toronto Live Blogging 2010: Facebook Feeding Frenzy

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Posted by Naoise Osborne at 4:15 pm

Moderator:
Andrew Goodman, SES Advisory Board & President, Page Zero Media

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Speaker Profile

Speakers:
Mark Rosenberg, Of Counsel, Sills Cummis & Gross P.C.
Dennis Yu, Chief Executive Officer, BlitzLocal
Duane Brown, Brand Manager, Hover, a service of Tucows Inc.
Helen M. Overland, VP Client Services, Search Engine People

Up first is Dennis from BlizLocal
Dennis starts of by showing the power [...]

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