Jim Hedger on Personalized Search

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Posted by CT Moore at 11:01 am

In this second half of our interview with Jim Hedger, Jim discusses how personalized search is going to impact business’s ability to rank on their targeted terms. Specifically, Jim sees search results that are personalized by location as representing a clear opportunity for brick & mortar businesses.

First, search results that are personalized by location will give local businesses an immediate competitive advantages. Secondly, large national retailers now have an opportunity to optimize their site for each of their brick & mortar locations.

We caught up with Jim at SES Toronto 2010.

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jim hedger, personalized search, Search Engine Optimization, ses toronto 2010, sesto






1 Comment

  • Posted by Advogado Trabalhista said on 02.07.10 @ 10:17 pm :

    Great video and list of gold tips to beginner´s at world of SEO like me!
    Thanks a billion!

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