http://www.showcasesource.com:
1. Information on the foldover not properly used
2. Really slow load time
McDerment asks: what is your target audience? What is it about your brand that beats the competition
Customers are small to medium retail stores. Price and and Design is what makes them different.
Who you are, what you do, and what you matter should be the [...]
SES Toronto : Monetizing your Audience Site Clinic
SES Toronto : Canada specific SEO & PPC Issues
Heather Dougherty from ilovedata.com
Microsoft Bing beame the 9th most visited website in Canada Last week! Last week they ranked 17 in the US.
52% of search queries contain 1-2 keywords. Success rates of Search engines:
Yahoo! Canada: 76.59% Google US only 68%. Search results have lots of potential improvement.
International competition is facing Canada right now. It is [...]
SES Toronto : Web Analytics Track
First up is Bryan Eisenberg, co-founder of FutureNow. ROI, Engagement, Attribution & More.
Attribution: Apparently Google Analytics inflates search results. What’s working what’s not? Uses example of a basketball team. do the players that pass the ball get “credit ” for their points? Non converting keywords actually may convert as the attribution maybe it influenced later [...]
SES Toronto : The Ins & Outs of Twitter
Moderator: Cindy Krum, CEO Rank-Mobile, LLC
Speakers: Mark Evans, Rayanna Langdon, Lianna Evans, Mark Jackson.
Speakers present themselves. Really friendly and energetic bunch.
Li Evans is up First: Yes! She is assuming we know what Twitter is. Good start! Doh! now she is explaining how it works. :/ snooze off for 2-3 minutes. .. and we’re back!
Images of [...]
Liveblogging SES Toronto: What Relevancy Indicators Are Search Engineers Watching for Today.
Moderator: Andrew Goodman
Speakers: Mike Grehan, Dan Zarella
Marios Alexandrou (Acronym Media): New signals SE’s are looking for…
What are the changes going forward?
Phase I: It used to be simple (Altavista) to manipulate results. Searc engines were also faced with the “abundance problem” = Different content sources about the same topic. What should be first? How to differentiate [...]
Google: “All your index are belong to us”
Let me tell you a little story.I was going to pick up a friend at the Airport in Montreal and he called me to say his flight was going to be delayed. “No problem I said, I’ll check your updated arrival in real time and come and get you when you land!”
So off I [...]































