NVI blog: SEO, web design and social media

This is an interview we did with Stefan Koopmanschap, a PHP developer from the Netherlands. We met Stefan at Confoo where he was giving two presentations: one presentation addressed the myths surrounding the Zend framework, and the other one covered how to use the Symfony and Zend frameworks together on the same project. Stefan shared [...]

Meet Paul Reinheimer, the Lead Developer at Mansef. Paul gave a presentation at Confoo last week on PHP development at the enterprise level — i.e. building sites and apps that can handle some serious traffic. We caught up with him after his presentation and Paul took some time to discuss with us what developers should [...]

This is the second part of our interview with Gregg Tilston, the man in charge of SEO and Social Media for FlightCentre.ca. In this clip, Gregg gets down to business and discusses how FlightCentre.ca is using social media to drive traffic back to their site. He describes their strategy as being analogous to the airline’s [...]

At Podcamp Toronto 2010, I gave a presentation titled Saving Newspapers Using Search & Social. One of the things I recommended newspapers do was leverage mobile apps to both reach more users and diversify their ad offerings. Some people thought it was a good idea, and other people thought I was dreaming.
Well, the day after [...]

At Podcamp Toronto 2010, we got to catch up with Gregg Tilston, FlightCentre.ca’s SEO and Social Media Manager. Gregg told me about a really cool contest that FlightCentre.ca is holding. It’s called BestTravelJobEver.com. Basically, six lucky semi-finalists the chance to travel for two weeks and blog about their adventures, and then the winner is going [...]

In this second and final installment of our interview with Jiyan Wei from PRWeb.com,Jiyan discusses how brands and companies can optimize their press releases for both SEO and usability. Jiyan shares with us how PRWeb has seen both video and images affect visibility on blended and news rankings, as well as click through rates (CTR) [...]

With 2010 now here, we can expect to see Google release Caffeine. And as Jim Boykin pointed out, more diverse content such as a press releases seems to factor in more importantly with the new search algorithm.
Well, in this clip, we speak with Jiyan Wei from PRWeb.com. Jiyan explores how to get content to rank [...]

Once you’ve decided that you’re ready for an affiliate program, you’ll have to choose whether to run your program in-house or through a third party affiliate network. Each has it’s pros and cons, and the choice that’s right for you will depend on your pre-existing business model: (1) how much affiliate marketing factors into your [...]

At Pubcon 2009, our very own CEO, Guillaume Bouchard, was part of a panel called Social Media & Press Relations. As the panel’s descriptions stated:
The relationship between social media and press relations is red hot. Companies and PR agencies all over the country are have problems setting policy on how to tweet, when they tweet, [...]

This is a video interview with Ken Jurina, the President and CEO of Epiar, and SEM firm. We met up with Ken at Pubcon 2009, and decided to ask him about what’s going on in the world of PPC these days.
Ken discussed the importance of negative keywords, and how they’re integral to a well-managed PPC [...]