NVI blog: SEO, web design and social media

Entrusting any part of your marketing to a third-party poses some serious challenges, and hiring a search engine marketing firm is no exception. While an SEO agency can offer you a level of skill and expertise that you don’t have in-house, any miscommunication or wrong move can end up costing you rankings, revenues and profits.
Most [...]

Here’s the reality: social media now plays an important role in SEO. Now that social signals now impact search rankings, marketers have to find ways to coordinate and integrate their social media and SEO strategies.
A benefit of this is that there’s an opportunity here in terms of economies of scope: the more the two work [...]

This afternoon, I delivered a session at Podcamp Toronto 2011 called Drinking Kool-Aid, Peeing Snake-Oil. This presentation was the product of bookmarking some of the most interesting stats I’ve come across over the last 6 months.
Essentially, this presentation is slide after slide of stats on how search, social media, and online advertising has evolved and [...]

This is a live blog coverage of Anthony Marco’s (@anthonymarco) session at Podcamp Toronto 2011. Everything that follows this italicized paragraph is based on Anthony’s presentation, and are not my own ideas. If you feel I misrepresented any of his ideas, please leave a comment and let me know.
We can often get similar content from [...]

Disclaimer: This post is live blog coverage of a session at Affiliate Summit West 2011. All that follows this italicized paragraph is based on the presenters’ words and are not those of NVI. If you feel that anything below is a misrepresentation of what was said, please leave a comment below.
Moderator: Dush Ramachandran (@DushR)
Panelists:

Michael Martin(@googleandblog)
Scott [...]

Disclaimer: This is a live blog post from Affiliate Summit West 2011. Everything that follows this italicized paragraph is based on the words of the presenters and are not my own. If you feel that I’ve misrepresented anything or anyone, please leave a comment below.
Presenters:

Brian Williams (@brianwilliams)
Mike Koenigs (@mikekoenigs)

Brian Williams
There are 2 billion desktops and [...]

Social media is an integral component of online publishing for a number of reasons. First, it allows you to syndicate content and attract new readers. Secondly, it allows you to accumulate trusted social links that shore up your backlink profile and SEO.
So how can publishers fully leverage the potential of social media. Well, it starts [...]

We’ve all heard/read the phase: Content is King. But when kingdoms get to big, they get spread too thin and up either crumbling or imploding.
Well, enterprise level publishers face a double-edge sword when it comes to SEO for similar reasons. On the one hand, the more content they have, the more they can give Google [...]

This is an interview with Jeffrey Gitomer, a sales and marketing author and speaker. Jeffrey was speaking about Customer Loyalty and Sales at The Art of Marketing Conference in Montreal, the other week, and we caught up with for a quick chat about those topics.
In this video, Jeffrey discusses what makes people buy. Specifically, he [...]

While we were at The Art of Marketing conference, conference, we got a chance to catch up with Mitch Joel (@mitchjoel), President of Twist Image and best-selling author of Six Pixels of Separation. Mitch had given a presentation that day about Digital Marketing & Social Media.
During our chat, Mitch covered three themes. First, he talked [...]