You may have noticed that for some searches, Google features a variety of results, such as news, images, and video. These are “blended” or “universal” search results.
They appear because Google takes your search query, runs it through its other search verticals (images, video, news, etc.), and if it finds relevant results, displays them amongst the [...]
2009 September 29
Blended Search Optimization: Managing the Reputation of Your Brand
2009 August 31
Preparing to Optimize for BingHoo!
It’s been about a month since Microsoft and Yahoo finalized a deal to consolidate search products. Through this deal, (1) Microsoft’s new search engine Bing will power Yahoo’s search results, (2) self-serve PPC ads will be handled through Microsoft’s Ad Center, and (3) Yahoo will sell “premium search advertiser” services for both companies. And with [...]
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