NVI blog: SEO, web design and social media

Digital channels have allowed us to make marketing so much more of a science. With web analytics we can accurately measure the success and reach of our campaigns through metrics such as views, clicks, time on site, and impressions.
But so many purchasing decisions are emotional ones, so it’s important that we remember how to approach [...]

Meet John Fanous and Bill Aver of the Yellow Pages Group. We caught up with John and Bill at SES Toronto 2010 and sat down with them to chat about Local SEO.
Yellow Pages is now offering Local SEO services in Canada. John explained to us that the company is in the business of helping businesses [...]

This interview features James Whatley, the Engagement Strategy Director for 1000heads. James is one of organizers of the he Nokia N97minitour, and we sat down with him to discuss how he sees mobile commerce evolving.
James touched upon 3 themes during our chat. First, he discussed the possibilities that mobile experience offer in general. Second, he [...]

This is an interview with Andrew Currie, blogger at OpenAttitude.com. In this clip Andrew discusses some recent trends mobile technologies.
For Andrew, the significance of mobile lies in its personal experience — not only in how we customize our phones and apps, but in how they become part of our physical daily experience. Andrew also shares [...]

This is the second half of our chat with Jane Motz Hayes where she discusses landing page optimization. We caught up with Jane after her clinic on landing page optimization at SES Toronto 2010.
In this clip, Jane elaborates on 5 ways to optimize you landing page: (1) clear and relevant call-to-actions, (2) page funnels and [...]

In this second half of our interview with Jim Hedger, Jim discusses how personalized search is going to impact business’s ability to rank on their targeted terms. Specifically, Jim sees search results that are personalized by location as representing a clear opportunity for brick & mortar businesses.
First, search results that are personalized by location [...]

This is the second half of our interview with Bryan Eisenberg. We caught up with Bryan a few weeks ago at SES Toronto.
In this clip, Bryan discusses how social media can impact conversion rates. Bryan points out that unlike SEO or PPC, there isn’t any direct impact between social media and conversions. Rather, social media [...]

In this interview, we speak with Noran El-Shinnawy of Acquisio, a company that provides advanced PPC management software. Noran is a Marketing Manager there, and we caught up with her at SES Toronto 2010 and sat down to discuss some PPC management tactics and strategies.
Noran covered two main points. First, she discussed what she sees [...]

Another person we caught up with at SES Toronto 2010 was Jeff Jones, the Senior Product Manager at gShift Labs. We sat down with Jeff to chat about how SEO is evolving, and what it’s going to mean for strategy in 2010
Jeff cited two main factors that will affect SEO in 2010. The first was [...]

This is the first half of our interview with Jane Motz Hayes of Page Zero Media. We met Jane at SES Toronto 2010 while she was giving a free site clinic across from the NVI booth. So we asked her if she’d take a few minutes to discuss landing page optimization with us.
In this installment, [...]