This is the second installment to our SMX East 2009 interview with Rand Fishkin and Guillaume Bouchard. In this clip, the two search gurus share their thoughts on Google Wave. For a couple of super-search-geeks, they’re reaction might not quite be what you expect. Of course, you’ll have to watch the video to find out [...]
Read moreRand Fishkin and Guillaume Bouchard Discuss Search in 2010 @ SMX East 2009
On the last day of at SMX East 2009, our CEO, Guillaume Bouchard, and the CEO of SEOmoz, Rand Fishkin, sat down to talk shop for the camera. In this first installment of that conversation, Rand and Guillaume share what they have their eyes on in the upcoming year in search.
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Read moreAcquisio Interview Part II - PPC Trends in 2009
In this second installment of our interview with Acquisio founder, Marc Poirier, we chat about PPC trends in 2009. After all, Acquisio crunches PPC data all day long, so I thought that Marc might have some insight. What he shared with us was Acquisio’s first-hand experience with the PPC market place over the course of [...]
Read moreAcquisio Interview Part I - How It All Started
At SMX East 2009, I also got to catch up with one of our clients, Acquisio. Well, I actually got to catch up with Acquisio’s founder, Marc Poirier. In this first installment of our chat, Marc discusses how the company evolved from being an agency into a provider of PPC software and bid management tools.
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Read moreInterview with Brent Csutoras @ SMX East 2009
Just as SMX East 2009 was breaking down and packing up, I got to catch up with Brent Csutoras. Brent is a internet marketing consultant who specializes in social media, viral linkbait, and SEM. He was also a panelist for a session called “Social Media, Search, and Reputation Management.” So I decided to ask Brent [...]
Read moreSMX East Case Study: Integrating & Measuring Search as Part of the Marketing Mix
One of the sessions I sat in on yesterday featured three case studies of how search marketing had been used to drive foot traffic and in-store referrals. The panel was moderated by Sara Holoubek, and the panelist included Keith Boswell, Michael Kahn, and Jonathan Treiber. Jonathan Treiber The CEO of RevTrax, a company that does [...]
Read moreInterview with Tamar Weinberg at SMX East 2009
At SMX East 2009, we got a chance to sit down and chat with Tamar Weinberg. In addition to blogging at Techipedia, she is also the author of The New Community Rules: Marketing on the Social Web.
Tamar and I discussed how social media, user generated content, and social networking are affecting search engine marketing. She [...]
Interview with Chris Sherman at SMX East 2009
Another one of the people we got to catch up with at SMX East 2009 was Chris Sherman, Executive Editor of SearhcEngineLand.com. Chris took a few minutes to share his thoughts on developing trends in SEM, the emergence of Bing, and how universal and personalized search are going to be an increarsingly important part of [...]
Read moreInterview with Bing’s Eric Gilmore at SMX East 2009
At SMX East 2009, we got a chance to catch up with the Group Product Manager for the Bing platform and ecosystem, Eric Gilmore. During our chat, Eric discussed what Bing results mean for both end users and the SEO community. Specifically, Eric addressed just how “the decision engine” is supposed to help consumers save [...]
Read moreRanking Tactics for Local Search Session at SMX East 2009
Yesterday I sat in on a panel at SMX East about how to optimize for local search. In fact, it was called Ranking Tactics for Local Search. It was moderated by Greg Sterling, and panelists included Mike Blumenthal, Mary Bowling, David Mihm, Will Scott, and Andrew Shotland.
Although there was considerable overlap between what each of [...]































