NVI blog: SEO, web design and social media

In my last post I explored 5 Social Media Ad Networks that might be worth investing in. But what about conventional PPC advertising?
Well if you’re a loyal PPC advertiser and you’re looking for places beyond AdWords and adCenter/Bing to invest some extra ad dollars, here are five options to consider.
5 Alternative PPC Ad Networks
There are [...]

A fundamental tenet of customer acquisition is to not put all your eggs in one basket. After all, having one customer responsible for most of your sales puts you in a very precarious situation.
The same applies to your online ad spend. While one channel can, no doubt, drive the majority of conversions, it’s always good [...]

Moderator: Anne Kennedy, SES Advisory Board & Managing Partner and Founder, Beyond Ink
Speakers: Andrew Goodman, SES Advisory Board & Principal, Page Zero Media David Sprinkle, Director of Paid Search, Acronym Media
Overview from the SES Day 2 Agenda:
How are ads ranked in the paid search auctions run [...]

Moderator: Richard Zwicky, Founder & CEO, Enquisite
Speakers: Alan Knecht, Founder & President, K’nechtology Inc. Julie Batten, eMarketing Manager, Klick Communications Janice Hatch, Account Manager, Google Canada
Overview from the SES Day 2 Agenda:
Yes, you can do that! Many digital marketers are unaware of just how easy it [...]

Moderator: Amanda Watlington, Owner, Searching for Profit
Presenter: Matt Van Wagner, President, Find Me Faster
Overview from the SES Day 2 Agenda:
Paid search is a form of advertising that places your text ad near search results on engines like Google, Yahoo, and Microsoft Live Search. The ad systems allow you to choose which specific keywords you want [...]

Moderator: Anne Kennedy, SES Advisory Board & Managing Partner and Founder, Beyond Ink
Speakers:
Bryan Eisenberg, SES Advisory Board & Co-Founder, Future Now, Inc.
Mona Elesseily, Director of Marketing Strategy, Page Zero Media

Overview from SES Agenda: Conference Day 1 page:
Does your PPC ad make a promise that your landing page can’t keep? Make sure that your ad copy [...]

Moderator: Mona Elesseily, Director of Marketing Strategy, Page Zero Media
Speakers:
Gregory Markel, Founder/President, Infuse Creative, LLC
Steve Espinosa, VP of Innovation, eLocal Listing, LLC
Amanda Watlington, Owner, Searching for Profit
Overview from SES Agenda: Conference Day 1 page:
According to comScore, YouTube is now the #2 search destination in the world. While the good old organic results pages still attract [...]

Moderator: Greg Jarboe, President & Co-Founder, SEO-PR
Speakers:
Kerstin Baker-Ash, Search Account Manager, i-level
Andy Atkins-Krueger, Managing Director, Web Certain Europe Ltd
Erica Schmidt, Global Director of Search, Isobar
Helen M. Overland, Director, Search Engine Marketing, non-linear creations inc.
Overview from SES Agenda: Conference Day 1 page
As the world becomes smaller and search marketing becomes more complex, the era of “ranking [...]

Being an effective PPC manager requires persistence, creativity, and discipline. Adopt these six habits to consistently build the strength of your campaigns, and help them to meet your ROI goals.