Pubcon Vegas Live Blogging: Social Media and Press Relations

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Posted by Naoise Osborne at 7:12 pm

Moderator:Chris Winfield
Speakers:
Guillaume Bouchard, CEO, NVI
Pat Strader, Founder & Managing Partner, Matterhorn Marketing
giovanni gallucci, social media ninja, giovanni gallucci
Joanna Lord, CMO, YourJobStop.com
Lunch comas aside, Chris is kicking off to … what appears a small room – the SEO track is packed, this one, mostly empty. It’s okay Chris promises kick-assery.
Guillaume Bouchard, our CEO here at NVI [...]

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SES Toronto 2009 Live Blogging - Extreme Makeover - Live site clinic

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Posted by Naoise Osborne at 4:55 pm

Lyndsay Blahut, Director of Online Marketing, Canada’s Web Shop
Mitch Joel, President, Twist Image
The moderator is not Mike Grehan actually, I’m not sure what her name is, I think it’s Samantha. Samantha, if that’s not your name, please don’t take offense, in fact, pretend I was talking about someone else entirely, someone named Samantha.
First site to [...]

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Highlights & Lowlights from SES Toronto 2009 - Day 1

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Posted by Naoise Osborne at 6:25 pm

NVI managed to live-blog every single SES session today - here are the highlights, lowlights, and links to all of our live coverage!
Highlights:
Session: SEO then and now

Page content is even more important now because Search Engines can interpret surfers actions and behaviour more than before – your content has to engage the user, it [...]

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SES Toronto Live Blogging: Orion Panel – Is PageRank Broken?

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Posted by Naoise Osborne at 2:09 pm

Orion Panel – Is PageRank Broken?
Moderator: Andrew Goodman, PageZero Media
Speakers:
Tim Schigel, ShareThis
FutureNow Dude that I think I wrote interview questions for
Stacey Jarvis, Microsoft Canada
Well I missed the Keynote this morning (I’ve missed every Keynote ever – no conference has yet been able to hire a copywriter capable of spinning a description so brilliant that when [...]

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Pubcon Live Blogging: Social Super Session

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Posted by Naoise Osborne at 7:00 pm

Moderator: Brett Tabke
Speakers:
Chris Brogan, President, New Marketing Labs
Lee Odden, CEO, TopRank Online Marketing
Reem Abeidoh, Social Media Strategist, Outrider
Wayne Sutton, Social Media Strategist & Technology Evangelist,

Chris Brogan is the captain of a pirate ship
Lee Oden is Chris Brogan’s long lost brother
Reem is a social media strategist for outrider
Wayne is a social media strategist

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Pubcon Live Blogging: The Intersection of SEO and PR

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Posted by Naoise Osborne at 6:54 pm

Moderator: Mark Jackson
Speakers:
Sean Jackson, CEO/Creator, Lead Maverick, Inc.
Lee Odden, CEO, TopRank Online Marketing
Organic search these days requires more synergy than ever before between departments. This isn’t discussed often, but it’s the focus of the discussion today.

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Pubcon Live Blogging: Analytics and Measuring Success in the Online World

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Posted by Naoise Osborne at 6:42 pm

Moderator: Jake Baillie
Speakers:
Richard Zwicky, CEO, Enquisite
Craig Hordlow, Chief Strategiest,
Paul Botto, Head of Analytics Sales, Google
Paul Pellman, CEO, Click Forensics, Inc.

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Pubcon Live Blogging: Landing Page Optimization

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Posted by Naoise Osborne at 2:26 pm

Moderator: Kate Morris
Speakers:
Kate Morris, Director of Client Services, New Edge Media
Joanna Lord, CMO, TheOnlineBeat.com
Tim Ash, President & CEO, SiteTuners.com
Janet Driscoll Miller, President & CEO, Search Mojo
First up is Tim Ash of Sitetuners
Tim starts with the brutally honest insult: Your baby is ugly - why should you care? It’s costing you money. Most landing pages have [...]

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Highlights from Pubcon South: Day 1 summary

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Posted by Naoise Osborne at 12:29 pm

Austin is unlike any other US city I’ve been to – everyone’s friendly, skinny, and a hippy. It’s like I’ve stumbled into some lost tribe of British Columbians. Day one of Pubcon South was … ummm, what’s the word? Good. You can read my in-depth (not in-depth thought, just a lot of fast typing, live) [...]

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Pubcon live blogging: Conversion Rate Testing and Optimization

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Posted by Naoise Osborne at 3:27 pm

Moderator:
Christine Churchill
Speakers:
Taylor Pratt, Search Marketing Specialist, nFusion Group
William Leake, CEO, Apogee Search
Brian Massey, Conversion Scientist, ConversionScientist.com
First up is Taylor Pratt
Starting with a classic quote from Avinash: “unless you’re conversion rate is 100%, you’re never done testing”
Know your users. Understand the needs of their visitors

What motivates them?
What are they there to accomplish?

Take into consideration: Types of [...]

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