NVI blog: SEO, web design and social media

Moderator: Mark Jackson
Speakers:
Sean Jackson, CEO/Creator, Lead Maverick, Inc.
Lee Odden, CEO, TopRank Online Marketing
Organic search these days requires more synergy than ever before between departments. This isn’t discussed often, but it’s the focus of the discussion today.

Moderator: Jake Baillie
Speakers:
Richard Zwicky, CEO, Enquisite
Craig Hordlow, Chief Strategiest,
Paul Botto, Head of Analytics Sales, Google
Paul Pellman, CEO, Click Forensics, Inc.

Moderator: Kate Morris
Speakers:
Kate Morris, Director of Client Services, New Edge Media
Joanna Lord, CMO, TheOnlineBeat.com
Tim Ash, President & CEO, SiteTuners.com
Janet Driscoll Miller, President & CEO, Search Mojo
First up is Tim Ash of Sitetuners
Tim starts with the brutally honest insult: Your baby is ugly - why should you care? It’s costing you money. Most landing pages have [...]

Austin is unlike any other US city I’ve been to – everyone’s friendly, skinny, and a hippy. It’s like I’ve stumbled into some lost tribe of British Columbians. Day one of Pubcon South was … ummm, what’s the word? Good. You can read my in-depth (not in-depth thought, just a lot of fast typing, live) [...]

Moderator:
Christine Churchill
Speakers:
Taylor Pratt, Search Marketing Specialist, nFusion Group
William Leake, CEO, Apogee Search
Brian Massey, Conversion Scientist, ConversionScientist.com
First up is Taylor Pratt
Starting with a classic quote from Avinash: “unless you’re conversion rate is 100%, you’re never done testing”
Know your users. Understand the needs of their visitors

What motivates them?
What are they there to accomplish?

Take into consideration: Types of [...]

Moderator: Joe Laratro
Speakers:
Tony Wright, CEO/Founder, WrightIMC
David Naffziger, President & CEO, BrandVerity, Inc.
Krista Neher, CEO, Marketess
Rhea Drysdale, Co-founder and COO, Outspoken Media
Up First: Krista Neher
6 years with Proctor and Gamble, Krista has a traditional marketing background, and is now running a social media and modern marketing company.
A brand is both logical and emotional. It’s more important [...]

Guillaume (our CEO, woot) is up first in this presentation.
He’s just settling into it now, going over the basic introduction of the different major social sites/platforms out there.
Apparently it takes 150 votes to hit the Digg home-page these days, the Digg police are omnipresent. With the recommendation engine it’s become much harder to ‘push’ a [...]

Recently, with mucho fanfare, TLA launched a new service called inlinks – designed specifically to restore freedom to the link buying industry – freedom from the prying eyes of the grand overlord Google, freedom from… well actually just from Google.
I, being ardently against the domestic terrorism that fear, uncertainty and doubt marketing campaigns embody, would [...]

It’s a well known fact that Earth is the center of the universe, and by natural extension of this quixotic reasoning, the United States is the center of the Earth (to be perfectly exact, the center of the universe is Tulsa Oklahoma. Duh).

As a Canadian, I’m okay with this – it’s very hard to upset [...]

What domainers may want to learn before purchasing a domain + ranking package
Have you ever been approached by someone trying to sell you a domain with a ranking attached? This counter-intuitive conundrum comes up consistently among my colleagues. If the domain is already ranking, why is the current owner not simply trying to monetize [...]