SES Toronto: Good Luck Finding Universal Consensus on what Universal Search is

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Posted by Naoise Osborne at 7:33 pm

I’m dropping in on the universal and blended search panel today – Google calls it universal, Yahoo calls it blended, apparently nobody likes informative generic labels like multi-media with pictures and video and stuff SERPS. Screw-em, this is the multi-media with pictures and video and stuff SERPS panel.
Mitch Joel (just thought you needed that wiki [...]

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SES Toronto - There’s something sticky going on here

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Posted by Naoise Osborne at 2:01 am

As the rough cut scraggly bearded man to my left installs a packet sniffer to get to know his neighbors just a little better (hint people, sftp, don’t forget the s), and the corporately dressed petite female in high heels to my right scribbles furiously to try and encapsulate just what, exactly, this SEO thing [...]

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I rate the Google Search Query report a solid #/10

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Posted by Naoise Osborne at 12:05 pm

Quite unambiguously, I rate the Google Adwords Search Query report a number out of 10. That’s right, a stunning #/10.
The Google Adwords search query report is designed to help you see the entire phrase your visitors searched for, when that search matches a ‘broad match’ or ‘phrase match’ - in other words, when what the [...]

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