NVI blog: SEO, web design and social media

I’m both impressed and frightened when I see brick and mortar businesses asking their patrons to check them out on Facebook, but I do believe that whether it be QR codes or Google Goggles, we’re just scratching the surface of the mixing of online and offline worlds and the (most welcome) end of the designation [...]

Imagine two libraries competing to house the world’s knowledge. People from across the land contribute their own volumes towards the growth of these institutions, and while there is a rivalry, in truth, everybody wins.
Then one of the libraries acquires the other, and strangely decides to burn their original building to the ground, without moving [...]

Google recently launched their +1 button, rightly considered by most to be a close mirror of Facebook’s ‘Like’ Button. This gives the atypical impression of Google following in another company’s footsteps, but we can see a social interaction with web pages as being an inevitable step forward, and as such, following suit with something ‘like’ish [...]

Over 30 34 million people have now watched Rebecca Black’s “Friday” music video. It has trended more heavily than the earthquake/tsunami in Japan on Twitter, prompting an ex-YouTube crossover into traditional media including an interview on Good Morning America. Having done my share to spread it around (including this blog post, of course), I think [...]

Anchor text is the lovable clickable blue that links one web page to another. The words in the anchor text indicate what the destination page is about, and through these cues Google builds its index of the world’s web. Naturally, this is of interest to the search engine optimizer, and the control of anchor text [...]

The following are a set of drinking games for anyone to play, with some extra games specifically for SEOs. Since many rely on search suggestion, and since search suggestions are customized to users’ past searches, make sure you’re not signed in under any Google account when you begin the game.
For each round, winning can mean [...]

Search engine optimization works best as a team effort. Even if the client is new to SEO, they are a key part of the process. Below are some behaviours and attitudes for the SEO client to consider to improve an existing arrangement, or start a new one off right.
Learn About SEO
Learning about SEO can not [...]

Let’s say that I offer a service that gets partygoers to the parties they want to attend. I sometimes just recommend parties, but I also let people who are throwing parties pay me to get people to go to theirs. I do this by letting party hosts advertise their party on my site, and take [...]

In a capitalist economy, individual prosperity is measured by individual wealth accumulation. Communal prosperity (the health of the system) is measured by communal wealth accumulation and currency changing hands — i.e. cash flowing frequently and in legitimate, natural ways.
In the pagerank economy, individual prosperity is measured by individual pagerank accumulation. Communal prosperity (the [...]

I stumbled across a fantastic collection of social media debacles in a slideshare presentation connected to an Advertising Age article by Michael Yeomans. I find the simultaneous danger and opportunity in social media interesting and exciting, and seeing a variety of examples of how it can go wrong not only offers direct “what not to [...]