I get doubly irritated every time I get to a page with a video that’s not available in my country, as the situation touches both my general user and online marketer sensibilities. No one likes to have their time wasted, and getting to a page where a given video isn’t available is frustrating because of [...]
Read moreWhy Search Engine Optimization Isn’t Snake Oil (Even If Dave Sifry Says It Is)
Last fall, I attended the Oxford Social Media Convention 2009, where Technorati founder Dave Sifry proudly announced that SEO is snake oil, and that if anyone in the audience was approached by someone offering SEO, they should run. The audience chuckled and moved on. I think I must have been the only optimizer listening, because [...]
Read more7 Ways to Know If Your SEO Company is BS
This blog is largely aimed at industry professionals, but sometimes we will address SEO clients, or the general public. I think being a good SEO involves communicating well, and hopefully some of the topics covered in articles aimed at clients can be useful for SEOs when they talk to their own clients.
Read moreA Reluctant Defense of the Sidewiki
First, I’ll be clear: I have issues with Google. Any truly self-respecting SEO does. But when I read a recent TalkBiz article on Google taking over the web, I was surprised by how much I disagreed with Paul Myers. I was ready to be like “yeah totally!” as I have been about Google-bashing before, but [...]
Read moreBlogs and Mainstream Media: Semi-Live Coverage of the Oxford Social Media Convention 2009
Breaking news: the changing relationship between blogs and mainstream media Panellists: Richard Sambrook, John Kelly and Jonathan Ford
Chair: David Levy
From Weblogs to Twitter: Semi-Live Coverage of the Oxford Social Media Convention 2009
I’ve made it, under cover at the Oxford Social Media Convention 2009, where a host of web boffins will elucidate the social, political, and economic effects of social media. I say under cover, because registration was full when I tried, and I’ve gone anyway to see what I can squeeze into. Wish me luck!
Read more19 SEO Groaners
What do you call 19 SEO groaners? This blog post.
What’s likely to get your ship sunk by pirates?
Canonical issues.
Notes on Producing High Quality Content: How and Why
Content is one of the easiest aspects of SEO to do badly. In a far from unrelated point, it’s also one of the cheaper ways to get some SEO work done. It’s not hard to find error-ridden content providers (still) going on about keyword density, when the main thing you need them to say is [...]
Read moreSES Toronto 2009 Live Blogging - How to Speak Geek: Working With IT Departments
Moderator:
Ian McAnerin, CEO, McAnerin Networks Inc.
Speakers:
Shari Thurow, Founder & SEO Director, Omni Marketing Interactive
Keith Boswell, Senior Digital Marketing Strategist, Kaiser Permanente
Laura Coltrin, Search Engine Optimization Manager, MySpace
This should be interesting. A relative of mine (in-law) would probably say that you should just learn how to deal with people with Asperger’s. We’ll see how these panelists [...]
SES Toronto 2009 Live Blogging: Social Media - Do Big Companies Get It?
Moderator:
Greg Jarboe, President & Co-founder, SEO-PR
Speakers:
Mark Evans, Principal, ME Consulting
Guillaume Bouchard, Co-founder & CEO, NVI
Krista Neher, CEO, Marketess
5 Myths of Social Media
Mark’s up first!
Social Media is Free
While the services are free, there is a definite cost in the time spent, especially if you hire professionals. As you should!
Social Media is Easy
A lot of grunt work. [...]






























