NVI blog: SEO, web design and social media

Last fall, I attended the Oxford Social Media Convention 2009, where Technorati founder Dave Sifry proudly announced that SEO is snake oil, and that if anyone in the audience was approached by someone offering SEO, they should run. The audience chuckled and moved on. I think I must have been the only optimizer listening, because [...]

This blog is largely aimed at industry professionals, but sometimes we will address SEO clients, or the general public. I think being a good SEO involves communicating well, and hopefully some of the topics covered in articles aimed at clients can be useful for SEOs when they talk to their own clients.

First, I’ll be clear: I have issues with Google. Any truly self-respecting SEO does. But when I read a recent TalkBiz article on Google taking over the web, I was surprised by how much I disagreed with Paul Myers. I was ready to be like “yeah totally!” as I have been about Google-bashing before, but [...]

Breaking news: the changing relationship between blogs and mainstream media Panellists: Richard Sambrook, John Kelly and Jonathan Ford
Chair: David Levy

I’ve made it, under cover at the Oxford Social Media Convention 2009, where a host of web boffins will elucidate the social, political, and economic effects of social media. I say under cover, because registration was full when I tried, and I’ve gone anyway to see what I can squeeze into. Wish me luck!

What do you call 19 SEO groaners? This blog post.
What’s likely to get your ship sunk by pirates?
Canonical issues.

Content is one of the easiest aspects of SEO to do badly. In a far from unrelated point, it’s also one of the cheaper ways to get some SEO work done. It’s not hard to find error-ridden content providers (still) going on about keyword density, when the main thing you need them to say is [...]

Moderator:
Ian McAnerin, CEO, McAnerin Networks Inc.
Speakers:
Shari Thurow, Founder & SEO Director, Omni Marketing Interactive
Keith Boswell, Senior Digital Marketing Strategist, Kaiser Permanente
Laura Coltrin, Search Engine Optimization Manager, MySpace
This should be interesting. A relative of mine (in-law) would probably say that you should just learn how to deal with people with Asperger’s. We’ll see how these panelists [...]

Moderator:
Greg Jarboe, President & Co-founder, SEO-PR
Speakers:
Mark Evans, Principal, ME Consulting
Guillaume Bouchard, Co-founder & CEO, NVI
Krista Neher, CEO, Marketess
5 Myths of Social Media
Mark’s up first!
Social Media is Free
While the services are free, there is a definite cost in the time spent, especially if you hire professionals. As you should!
Social Media is Easy
A lot of grunt work. [...]

Moderator:
Anne Kennedy, Managing Partner & Founder, Beyond Ink
Speakers:
Jill Sampey, Director of Search, Blast Radius
Naoise Osborne, SEO Team Lead, NVI
Shari Thurow, Founder & SEO Director, Omni Marketing Interactive
Jodi Showers, CTO, HomeStars
Taxonomy Concerns
Shari’s up first.
A definition of Site Architecture:
Citing Peter Morville, basically the structural design of shared information, the combination of organizing, labeling, search, and navigation systems. [...]