NVI blog: SEO, web design and social media

Moderator:
Mitch Joel, President, Twist Image
Speakers:
Cindy Krum, CEO & Founder, Rank-Mobile
Nick Patsiopoulos, Yahoo! Canada
Miriam Warren, Director of Marketing, Yelp.com
Cooler than the other side of the pillow
Cindy’s up first!
Starting with what’s important: what makes apps cool, the iPhone being the primary hunting ground.
Unique – Cool special features and combinations of features (Shazam audio search engine)
Viral – Not [...]

Moderator:
Amanda Watlington, Owner, Searching for Profit
Speakers:
Andrew Goodman, SES Toronto Chair & Principal, Page Zero Media
Greg Jarboe, President & Co-founder, SEO-PR
Jeff Quipp, Search Engine People
PPC Ad Tips
Andrew’s up first.
Brand in your titles
Branding in url
Geotargeting drives clicks (appears under the ad)
He’s talking about using the word wholesale for bulk, to not waste clicks on the wrong audience. [...]

Moderator:
Kevin Newcomb, Managing Editor, Search Engine Watch
Speakers:
Greg Jarboe, President & Co-founder, SEO-PR
Mike McDerment, CEO & Co-founder, FreshBooks
Making Love to Your Customers
Mike began, speaking about how, instead of making linkbait, he likes to focus on “how to make love to your customers using social media”. Hm. Love is unmeasurable. I wonder if that’s where he’s going.
He [...]

Moderator: Jake Baillie
Speakers:
Justin Sanger, Founder & President, LocalLaunch!
Michael Dorausch, President & Founder, Planet Chiropractic
Eric Bramlett, Mover/Shaker, EricBramlett.com
Google Representative, decided to skip out actually
Eric Bramlett – a local Austin SEO
Eric starts off by talking about the heart of it, the keyword “Area Industry”, like Austin dentist, Austin chiropractor.
SEO 101 says, keyword = “area business”, so get [...]

Content is huge. Especially if you don’t have a strong domain, content is one of the most important factors in whether or not you achieve social media traffic and link success. Although checking Digg regularly is the best way to see what content works, the general principles are just as important to acknowledge.
Articles meant for [...]

I decided to use a Sunday morning of new sinus congestion and early autumn chill to curl up and read some news. My formula’s always the same; start with a heathy dose of Reddit, where the worst of the world’s day gets sugared by wit, wisdom, and a sense of shared response. After reading a [...]

So the new Propeller design just came out. My god. No, it’s not April 1st. It’s a design so bad it wouldn’t even be plausible as the poster-child for bad design. Ok, maybe not that bad. Just kidding - it IS that bad. “What were they thinking,” is the appropriate cliché. See/click on the photo [...]

Below are observations I’ve noted, some my own, some from others, about the kinds of psychological changes that occur in webmasters. These changes don’t apply to everyone equally, of course. Webmasters come in all shapes and sizes, and each looks at their role in a unique way, with unique ambitions and plans. The list is [...]