NVI blog: SEO, web design and social media

Groupon is the deal-of-the-day website that has captured the online shopping world by storm. Brainchild of Andrew Mason, Groupon officially launched in November 2008 and serviced the Chicago market finishing the year with 400 registered users.

Fast-forward to today and Groupon is 44 million users strong, services 500 cities in 46 countries across the globe [...]

I recently moved out of the big city of Montreal to a quaint suburb about a half-hour away from the hustle and bustle of the city. I now spend my morning commuting to work which basically involves a slow crawl scored by the chirpy sounds of talk radio. Lately I’ve been following the 2011 election [...]

With 500 million Facebook users globally, half of which log in every day, it’s no surprise that Facebook has become an integral part of online marketing. In fact, according to a recent ComScore report, Facebook now controls nearly 25% of the online market share. In an effort to begin turning a profit in 2007, [...]

Moderator: Greg Jarboe, President & Founder, SEO-PR
Speakers:
Lisa Buyer, President & CEO, The Buyer Group
Adam Singer, Account Manager, TopRank Online Marketing
Neil Johnson, Account Director, High Road Communications
Adam maintains PR is a sort of dying tactic online. If you have a site with compelling content and regular updates you’re well placed to become an authority within your [...]

Moderator: Bryan Eisenberg
Speakers:
Noran El-Shinnawy, Internet Marketing Manager Acquisio
Mona Elesseily, Dicrector of Marketing Strategy, Page Zero Media
The motto for the talk is PPC = Pay Per Conversation. This lecture is designed to troubleshoot problems members of the audience are having with their PPC ads & campaigns. The session has a pretty relaxed tone so I’ll try [...]

Keynote Speaker: Maile Ohye
Maile starts by giving a brief history on her work background then segues to the infamous ‘Mayday’. She goes on to explain the main effects of ‘Mayday’ were to longtail queries. Longtail queries are going through continuous changes and are being considered the same as regular queries where Google will rank the [...]

Moderator: Tracy Falke
Speakers:
Jonathan Allen, Director, SearchEngineWatch
Puneet Bhasin, Independent IT Consultant
Casey Rovinelli, Director, Digital Marketing, National Hockey League Players’ Association
Casey takes a personal approach to presenting by leaping off the stage and asking people in the audience what their challenges are when marketing approaches IT. Two members of the audience attack each other in an passive [...]

Moderator:
Lisa Buyer, President & CEO, The Buyer Group
Speakers:
Guillaume Bouchard, Co-Founder and CEO, NVI
Krista Neher, CEO, Marketess
Jason Dailey, Microsoft Advertising Canada
Krista opens up by listing some of the SEO value SMO has. Consumers use search when they are thinking of buying goods and services and what shows up on Google’s search page can have a huge [...]

Moderator: Matt McGowan
Speakers:
Brian Cusak, Display Sales Manager, Google
Jonathan Allen, Director SearchEngineWatch
Greg Jarboe, President & CEO SEO-PR
Peter Farfaras Microsoft Advertising Canada

Greg starts by asking the crowd if they have a YouTube channel then follows up with “How many of you are rich yet?” resulting in a round of quiet laughs. 19.1 million Canadian watched almost 2.2 [...]

Guillaume Bouchard of NVI joins a cast of hilariously drunken SEO characters in some Q&A with Greg Jarboe. Greg plays the role of Santa and asks all the little SEOs whether they’ve been naughty or nice and whether they’re looking forward to or dreading the upcoming Google changes!