Decoding Digg Series Part 1: The Domain

Posted by Thomas Langdale at 11:52 pm

The following is the first of a six-post series covering the main aspects involved in hitting the Digg.com front page. NVI CEO Guillaume Bouchard will be presenting a synthesized version of this series at PubCon 2008, November 11th, in Las Vegas, Nevada.

Each of the first five posts addresses one main Digg success area, with the final post a recap and evaluation, with expectations, metrics, and global suggestions. The first post concerns the domain.

The basic equation is simple:
Digg homepage = tons of traffic = backlinks = more traffic.

Or, Digg homepage = tons of traffic = branding, or ad impressions, or warm feelings.

Regardless of your bottom line, there are few web targets that couldn’t be hit a little easier with a whack of visitors.

But if you’ve been using Digg for some of your social media endeavors, you might have noticed quite a few changes lately. Namely, you haven’t been hitting the homepage as often, if at all. So why is this? (more…)

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