NVI blog: SEO, web design and social media

I was having a conversation yesterday with a colleague about a blog article idea, and he pointed out that I was talking in a lot of acronyms, which is a pretty interesting topic in itself.  We online marketers take it for granted that when we talk about comparing the ROI of a PPC to SEO [...]

The following is my take on a recent presentation I attended.
Before attending the Art of Marketing conference in Montreal last week, I had no idea who Andy Nulman was.  In fact, at the beginning of his presentation I wasn’t sure I was going to get anything out of it.  As it turns out, his talk [...]

This post is my take on a recent presentation I attended.
I had the opportunity yesterday to listen to Analytics guru Avinash Kaushik speak at the Art of Marketing Conference here in Montreal.  Of all of the speakers in the lineup, I had been looking forward to hearing Avanish most because I thought that I may [...]

It surprises me how often keyword research is overlooked when I hear people talking about optimizing their website, blog or other online assets for search engines.  The thinking often goes that when you come up some keywords that represent your product, and you optimize your online efforts around these keywords, your target market will find [...]

I sat in on a session by Saleem Khan at Podcamp Toronto 2010.  Saleem Khan is a Toronto-based journalist working independently for major international and Canadian media outlets.  He blogs at saleemkhan.com.
His session covered the best ethics and professional behaviour practices used by established journalistic and how they relate to the blogging community.  Saleem [...]

I sat in on a session by Zoe Siskos at Podcamp Toronto 2010.  Zoe Siskos is a Manager of Influencer Relations at Syncapse.  She runs her blog at mediumandthemessage.com.
Her session was a very brief look at infometrics, and why one can use so much more than a pie chart to represent data.
Zoe begins [...]

I sat in on a session by Kim Vallee at Podcamp Toronto 2010.  Kim Vallee is known to some as the Martha Stewart of Quebec.  She runs a ’stylish living’ community at athome.kimvallee.com and a social media blog at ontheweb.kimvallee.com.
Her session covered some of the aspects to think about when planning, building and maintaining an [...]

Pay per click (PPC) advertising is no different than most other forms of advertising in that you have just fractions of a second to make your pitch. That isn’t much time to get your message across and sell your product, which is why you’ll need to make the most of those 130 characters in your [...]

An affiliate program, for the uninitiated, is basically an interface between you as an online merchant and affiliates. Affiliates are typically webmasters who want to “monetize their traffic” by placing your advertisements on their blog or website. Payouts to affiliates are typically based on performance, usually on a cost-per-action (CPA) or Revenue Share [...]