Our PPC expert Laura Garrido has experienced a slew of frustrations using the LinkedIn DirectAds service for her clients. In order to illustrate some of DirectAds’ glitches, we attempted to set up a business profile on LinkedIn for the purpose of creating display ads. Here are some of the strengths and weaknesses we encountered during [...]Read more
A fundamental tenet of customer acquisition is to not put all your eggs in one basket. After all, having one customer responsible for most of your sales puts you in a very precarious situation.
The same applies to your online ad spend. While one channel can, no doubt, drive the majority of conversions, it’s always good [...]
Meet Kim Kaplan, the VP of Plenty of Fish. We caught up with Kim at Affiliate Summit East 2010 and she was nice enough to take a few minutes to chat with us about what Plenty of Fish is up to these days.
First off, Plenty of Fish has been expanding its ad platform. They’ve been [...]
This session was delivered by Jeremy “Shoemoney” Schoemaker. Everything that follows this italicized paragraph is based on Jeremy’s words and presentation, and are not my own thoughts.
Facebook’s core product, i.e. what they sell, is you and your data. So they’re all about keeping you active on Facebook, growing their user-base, obtain as much user data [...]