NVI blog: SEO, web design and social media

September 11, 2001. My friend Kristen calls me in the morning in a panic. “Go turn on the news! Two planes just crashed in to the Twin Towers!” I was still in bed, trying to pry my eyes open. “What? You’re kidding me.” I didn’t believe her.

This is a live blog coverage of Anthony Marco’s (@anthonymarco) session at Podcamp Toronto 2011. Everything that follows this italicized paragraph is based on Anthony’s presentation, and are not my own ideas. If you feel I misrepresented any of his ideas, please leave a comment and let me know.
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& What They Still Need To Learn
Newspapers and magazines were left with three big problems after the crunch: Paper, Ink and Press. ‘Digital’, ‘updated’ and ’shared’ were supposed to be the answers to these issues. However, monetizing online became an entirely new challenge for print media.

I sat in on a session by Saleem Khan at Podcamp Toronto 2010.  Saleem Khan is a Toronto-based journalist working independently for major international and Canadian media outlets.  He blogs at saleemkhan.com.
His session covered the best ethics and professional behaviour practices used by established journalistic and how they relate to the blogging community.  Saleem [...]

Admittedly this was my first foray into the whole convention atmosphere and also my first attempt at live blogging. I’d say I had mixed feelings about popping my SMX cherry. With the good and the bad, here’s my recap of the day 2

Session: Real Time Search: Opportunity Or Hype
The Good
This topic was quite interesting. Everyone [...]

Sadly, you can’t really teach anyone to be funny. You’re either funny, or you’re not. Most people think they’re hilarious because they tell jokes that sometimes cause milk to shoot out of their friends’ and co-workers’ noses, but when it comes time to bring the funny to people who’ve never met them or [...]

Content is one of the easiest aspects of SEO to do badly. In a far from unrelated point, it’s also one of the cheaper ways to get some SEO work done. It’s not hard to find error-ridden content providers (still) going on about keyword density, when the main thing you need them to say is [...]

The web may be a great place to find and share information, but it is also a pit of unchecked facts, uncensored opinion and terrible spelling. Though you certainly do not need a degree in journalism, communications or literature to create content for the web, at the base of any good article is quality writing.

Moderator:
Amanda Watlington, Owner, Searching for Profit
Speakers:
Andrew Goodman, SES Toronto Chair & Principal, Page Zero Media
Greg Jarboe, President & Co-founder, SEO-PR
Jeff Quipp, Search Engine People
PPC Ad Tips
Andrew’s up first.
Brand in your titles
Branding in url
Geotargeting drives clicks (appears under the ad)
He’s talking about using the word wholesale for bulk, to not waste clicks on the wrong audience. [...]

Moderator:
Kevin Newcomb, Managing Editor, Search Engine Watch
Speakers:
Greg Jarboe, President & Co-founder, SEO-PR
Mike McDerment, CEO & Co-founder, FreshBooks
Making Love to Your Customers
Mike began, speaking about how, instead of making linkbait, he likes to focus on “how to make love to your customers using social media”. Hm. Love is unmeasurable. I wonder if that’s where he’s going.
He [...]