NVI blog: SEO, web design and social media

This is the second half of our chat with Jane Motz Hayes where she discusses landing page optimization. We caught up with Jane after her clinic on landing page optimization at SES Toronto 2010.
In this clip, Jane elaborates on 5 ways to optimize you landing page: (1) clear and relevant call-to-actions, (2) page funnels and [...]

This is the second half of our interview with Bryan Eisenberg. We caught up with Bryan a few weeks ago at SES Toronto.
In this clip, Bryan discusses how social media can impact conversion rates. Bryan points out that unlike SEO or PPC, there isn’t any direct impact between social media and conversions. Rather, social media [...]

This is the first half of our interview with Jane Motz Hayes of Page Zero Media. We met Jane at SES Toronto 2010 while she was giving a free site clinic across from the NVI booth. So we asked her if she’d take a few minutes to discuss landing page optimization with us.
In this installment, [...]

We were at SES Toronto 2010 last week, and Bryan Eisenberg was one the people we got a chance to sit down and chat with. In this first half of our chat with him, Bryan discusses how SEO tactics can not only help with rankings, but improve conversions once users are on the site.
The three [...]

StumbleUpon recently made the beta ‘final’ version of their upcoming patch available to the public. Between major redesigns and feature changes, this patch is proving to be one of their biggest to date. The real question is: How are these changes going to affect SU users? I’ll touch on some of the most radical changes [...]

Moderator: Andrew Goodman, Founder and Principal, Page Zero Media Chris Copeland
Speakers:
John Antognoli, Senior Director, Account Management, M80
Chris Copeland, CEO, GroupM Search, The Americas
Graham Mudd, Vice President Search & Media, comScore, Inc.
This really marks the first real social media focused session at SMX East I’ve been to thus far and as an added bonus, John Antognoli [...]

Moderator: Kate Morris
Speakers:
Kate Morris, Director of Client Services, New Edge Media
Joanna Lord, CMO, TheOnlineBeat.com
Tim Ash, President & CEO, SiteTuners.com
Janet Driscoll Miller, President & CEO, Search Mojo
First up is Tim Ash of Sitetuners
Tim starts with the brutally honest insult: Your baby is ugly - why should you care? It’s costing you money. Most landing pages have [...]

Moderator:
Christine Churchill
Speakers:
Taylor Pratt, Search Marketing Specialist, nFusion Group
William Leake, CEO, Apogee Search
Brian Massey, Conversion Scientist, ConversionScientist.com
First up is Taylor Pratt
Starting with a classic quote from Avinash: “unless you’re conversion rate is 100%, you’re never done testing”
Know your users. Understand the needs of their visitors

What motivates them?
What are they there to accomplish?

Take into consideration: Types of [...]