This sessions was delivered by Declan Dunn, CEO, DunnDirectMedia. Everything following this italicized paragraphed is a recap of Declan’s own presentation.
Online marketing has become mainstream and hit the flat part of the bell curve. But everyone keeps doing the same old thing. The new lead generation model, though, is social, mobile, and viral.
The New Sales [...]
New Lead Generation Models: Social-Mobile-Viral — ASE 2010 Live Blogging
James Whatley on Mobile Commerce
This interview features James Whatley, the Engagement Strategy Director for 1000heads. James is one of organizers of the he Nokia N97minitour, and we sat down with him to discuss how he sees mobile commerce evolving.
James touched upon 3 themes during our chat. First, he discussed the possibilities that mobile experience offer in general. Second, he [...]
Andrew Currie on Recent Mobile Trends
This is an interview with Andrew Currie, blogger at OpenAttitude.com. In this clip Andrew discusses some recent trends mobile technologies.
For Andrew, the significance of mobile lies in its personal experience — not only in how we customize our phones and apps, but in how they become part of our physical daily experience. Andrew also shares [...]
Jim Hedger on Local & Mobile Search
During SES Toronto 2010, we also caught up with Jim Hedger (@jimhedger). In this first part of our interview with Jim, he shares with us what he sees as two recent developments in the world of search that are impacting both online and brick & mortar retailers.
The first development had more to do with [...]
Mobile Search: Apps and Opportunities at SMX Toronto 2010
Smart phone penetration is expected to overtake feature phone penetration by the end of 2011. Well, in this session at SMX Toronto, panelists explored what kind of mobile search opportunities exist currently, or will exist in the very near future.
The most interesting part of this session was the stats being thrown around, and most of [...]
How Newspapers Are Using Mobile Apps - Dave Coleman Interview
At Podcamp Toronto 2010, I gave a presentation titled Saving Newspapers Using Search & Social. One of the things I recommended newspapers do was leverage mobile apps to both reach more users and diversify their ad offerings. Some people thought it was a good idea, and other people thought I was dreaming.
Well, the day after [...]
2010 Tech Predictions
With the end of one year and the beginning of a new one, there are always so many top 5 and top 10 lists, as well as predictions for the year to come. Well, Deloitte Canada is holding a contest where participants make a technology, media, or telecommunication prediction for 2010 by submitting a 90 [...]
Read moreMobile Search According to @randfish and @GuillaumeSEO
This is the third and final installment of our chat with Rand Fishkin and Guillaume Bouchard (our CEO). In this clip, the search gurus discuss mobile search, where they see it going, and what kind of place they might see it taking in the marketing mix. Guillaume makes an interesting analogy between the mobile web [...]
Read moreSES Toronto Live Blogging - Cool Mobile Apps
Moderator:
Mitch Joel, President, Twist Image
Speakers:
Cindy Krum, CEO & Founder, Rank-Mobile
Nick Patsiopoulos, Yahoo! Canada
Miriam Warren, Director of Marketing, Yelp.com
Cooler than the other side of the pillow
Cindy’s up first!
Starting with what’s important: what makes apps cool, the iPhone being the primary hunting ground.
Unique – Cool special features and combinations of features (Shazam audio search engine)
Viral – Not [...]






























