NVI blog: SEO, web design and social media

Digital channels have allowed us to make marketing so much more of a science. With web analytics we can accurately measure the success and reach of our campaigns through metrics such as views, clicks, time on site, and impressions.
But so many purchasing decisions are emotional ones, so it’s important that we remember how to approach [...]

Moderator:
Andrew Goodman, Page Zero Media
Speakers:
Jeff Quipp, Search Engine People
It seems to be a common trend at SES Toronto this year that moderators/speakers have been backing out of their commitments at the last minute. In this case it was Shari Thurow from Omni Marketing Interactive replaced by Andrew Goodman of Page Zero Media.
This presentation was a [...]

Opening Keynote: Peter Morville – SES 2010
OK well we are back at SES for the fourth consecutive year and starting things off with the conference welcome and opening keynote by Peter Morville, President of Semantic Studios.
Peter’s has a background in library informational sciences which allowed him to help libraries solve their many technical problems throughout [...]

I met Hessie Jones during the Infopresse Conference about Alternative Marketing. I consider Hessie one of the Guru’s of Social Media. I follow her on Twitter and I read her blog : HessieJ . Her presentation on Social Next provides advice for brands looking to standout by focusing on Social Media. Hessie Jones gave some [...]

First up at PodCamp Toronto was a morning session on Semantec Commerce by Jérome Paradis, a local Montreal developer and entrepreneur.
Jérome Paradis kicked off PodCamp Toronto 2010 with an interesting presentation on the evolution and future of ecommerce. He discussed his vision for a  shopping interface which aggregates products and data from a multitude of [...]

The first edition of Wordcamp Montreal was organized this past week-end at la SAT (a nice change from the usual boring hotel venues!).  I was excited to go along with two of my work colleagues, both of which are advanced and experienced Wordpress users. My main goal going into this was to really see what [...]

Day two of SES Toronto 2009, and the energy was still there, even after the party that stretched into longtail hours the night before.
More expert wise words were spoken during a day full of speaker sessions, these and the first day’s all captured here in live blogging form.
Guillaume’s talks rocked the room as usual, and [...]

With a car convoy, a trainride, and a flight, the NVI uniformed militia converged at SES Toronto 2009.
The booth and cocktails buzzed with happy chatter between new faces and old friends. During the day, the speakers spoke, and at night the drinkers drank ’til drunk at the Drake.
The co-sponsored event was enjoyed by all (except [...]

Lyndsay Blahut, Director of Online Marketing, Canada’s Web Shop
Mitch Joel, President, Twist Image
The moderator is not Mike Grehan actually, I’m not sure what her name is, I think it’s Samantha. Samantha, if that’s not your name, please don’t take offense, in fact, pretend I was talking about someone else entirely, someone named Samantha.
First site to [...]

NVI managed to live-blog every single SES session today - here are the highlights, lowlights, and links to all of our live coverage!
Highlights:
Session: SEO then and now

Page content is even more important now because Search Engines can interpret surfers actions and behaviour more than before – your content has to engage the user, it [...]