Moderator: Greg Jarboe, President & Founder, SEO-PR
Speakers:
Lisa Buyer, President & CEO, The Buyer Group
Adam Singer, Account Manager, TopRank Online Marketing
Neil Johnson, Account Director, High Road Communications
Adam maintains PR is a sort of dying tactic online. If you have a site with compelling content and regular updates you’re well placed to become an authority within your [...]
SES Toronto 2010 Live Blogging: Search, PR & Social Butterfly
Search and Social Media: Insight & Inspiration at SMX Toronto
This session featured four thought leaders from social media companies. The format was a little bit more of a panel discussion than a panel of presenters. The moderator asked questions to specific presenters, and actually moderated the conversation between panelist as it evolved. So although there were no slideshow presentations, the quality of the content [...]
Read moreOptimizing Press Releases for Search and Usability
In this second and final installment of our interview with Jiyan Wei from PRWeb.com,Jiyan discusses how brands and companies can optimize their press releases for both SEO and usability. Jiyan shares with us how PRWeb has seen both video and images affect visibility on blended and news rankings, as well as click through rates (CTR) [...]
Read morePR Web on Optimizing for Google News
With 2010 now here, we can expect to see Google release Caffeine. And as Jim Boykin pointed out, more diverse content such as a press releases seems to factor in more importantly with the new search algorithm.
Well, in this clip, we speak with Jiyan Wei from PRWeb.com. Jiyan explores how to get content to rank [...]
Guillaume Bouchard on Social Media & PR @ Pubcon 2009
At Pubcon 2009, our very own CEO, Guillaume Bouchard, was part of a panel called Social Media & Press Relations. As the panel’s descriptions stated:
The relationship between social media and press relations is red hot. Companies and PR agencies all over the country are have problems setting policy on how to tweet, when they tweet, [...]
Lee Odden Chats Search, Social, and PR @ Pubcon 2009
While at Pubcon 2009, we also caught up with Lee Odden, the CEO of Top Rank Marketing. Lee discussed how search and social media are causing the world of PR to evolve, and how businesses have an opportunity to connect with journalists who rely on social media and search to find authority sources. Essentially, the [...]
Read moreInterview with Brent Csutoras @ SMX East 2009
Just as SMX East 2009 was breaking down and packing up, I got to catch up with Brent Csutoras. Brent is a internet marketing consultant who specializes in social media, viral linkbait, and SEM. He was also a panelist for a session called “Social Media, Search, and Reputation Management.” So I decided to ask Brent [...]
Read moreInterview with Tamar Weinberg at SMX East 2009
At SMX East 2009, we got a chance to sit down and chat with Tamar Weinberg. In addition to blogging at Techipedia, she is also the author of The New Community Rules: Marketing on the Social Web.
Tamar and I discussed how social media, user generated content, and social networking are affecting search engine marketing. She [...]
Blended Search Optimization: Managing the Reputation of Your Brand
You may have noticed that for some searches, Google features a variety of results, such as news, images, and video. These are “blended” or “universal” search results.
They appear because Google takes your search query, runs it through its other search verticals (images, video, news, etc.), and if it finds relevant results, displays them amongst the [...]
Pubcon Live Blogging: The Intersection of SEO and PR
Moderator: Mark Jackson
Speakers:
Sean Jackson, CEO/Creator, Lead Maverick, Inc.
Lee Odden, CEO, TopRank Online Marketing
Organic search these days requires more synergy than ever before between departments. This isn’t discussed often, but it’s the focus of the discussion today.






























