Optimizing Press Releases for Search and Usability

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Posted by CT Moore at 11:56 am

In this second and final installment of our interview with Jiyan Wei from PRWeb.com,Jiyan discusses how brands and companies can optimize their press releases for both SEO and usability. Jiyan shares with us how PRWeb has seen both video and images affect visibility on blended and news rankings, as well as click through rates (CTR) [...]

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PR Web on Optimizing for Google News

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Posted by CT Moore at 9:32 am

With 2010 now here, we can expect to see Google release Caffeine. And as Jim Boykin pointed out, more diverse content such as a press releases seems to factor in more importantly with the new search algorithm.
Well, in this clip, we speak with Jiyan Wei from PRWeb.com. Jiyan explores how to get content to rank [...]

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Guillaume Bouchard on Social Media & PR @ Pubcon 2009

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Posted by CT Moore at 9:30 am

At Pubcon 2009, our very own CEO, Guillaume Bouchard, was part of a panel called Social Media & Press Relations. As the panel’s descriptions stated:
The relationship between social media and press relations is red hot. Companies and PR agencies all over the country are have problems setting policy on how to tweet, when they tweet, [...]

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Lee Odden Chats Search, Social, and PR @ Pubcon 2009

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Posted by CT Moore at 9:37 am

While at Pubcon 2009, we also caught up with Lee Odden, the CEO of Top Rank Marketing. Lee discussed how search and social media are causing the world of PR to evolve, and how businesses have an opportunity to connect with journalists who rely on social media and search to find authority sources. Essentially, the [...]

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Interview with Brent Csutoras @ SMX East 2009

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Posted by CT Moore at 10:11 am

Just as SMX East 2009 was breaking down and packing up, I got to catch up with Brent Csutoras. Brent is a internet marketing consultant who specializes in social media, viral linkbait, and SEM. He was also a panelist for a session called “Social Media, Search, and Reputation Management.” So I decided to ask Brent [...]

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Interview with Tamar Weinberg at SMX East 2009

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Posted by CT Moore at 11:24 am

At SMX East 2009, we got a chance to sit down and chat with Tamar Weinberg. In addition to blogging at Techipedia, she is also the author of The New Community Rules: Marketing on the Social Web.
Tamar and I discussed how social media, user generated content, and social networking are affecting search engine marketing. She [...]

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Blended Search Optimization: Managing the Reputation of Your Brand

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Posted by CT Moore at 3:10 pm

You may have noticed that for some searches, Google features a variety of results, such as news, images, and video. These are “blended” or “universal” search results.
They appear because Google takes your search query, runs it through its other search verticals (images, video, news, etc.), and if it finds relevant results, displays them amongst the [...]

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Pubcon Live Blogging: The Intersection of SEO and PR

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Posted by Naoise Osborne at 6:54 pm

Moderator: Mark Jackson
Speakers:
Sean Jackson, CEO/Creator, Lead Maverick, Inc.
Lee Odden, CEO, TopRank Online Marketing
Organic search these days requires more synergy than ever before between departments. This isn’t discussed often, but it’s the focus of the discussion today.

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