NVI blog: SEO, web design and social media

We were at SES Toronto 2010 last week, and Bryan Eisenberg was one the people we got a chance to sit down and chat with. In this first half of our chat with him, Bryan discusses how SEO tactics can not only help with rankings, but improve conversions once users are on the site.
The three [...]

Moderator:
Andrew Goodman, SES Advisory Board & President, Page Zero Media

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Speaker Profile

Speakers:
Mark Rosenberg, Of Counsel, Sills Cummis & Gross P.C.
Dennis Yu, Chief Executive Officer, BlitzLocal
Duane Brown, Brand Manager, Hover, a service of Tucows Inc.
Helen M. Overland, VP Client Services, Search Engine People

Up first is Dennis from BlizLocal
Dennis starts of by showing the power [...]

Moderator: Greg Jarboe, President & Founder, SEO-PR
Speakers:
Lisa Buyer, President & CEO, The Buyer Group
Adam Singer, Account Manager, TopRank Online Marketing
Neil Johnson, Account Director, High Road Communications
Adam maintains PR is a sort of dying tactic online. If you have a site with compelling content and regular updates you’re well placed to become an authority within your [...]

Anne F. Kennedy, SES Advisory Board, International Search Strategist, Beyond Ink USA

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Speaker Profile

Speakers:
Matt Rogers, Manager, Online Sales, Google
Andrew Goodman, SES Advisory Board & President, Page Zero Media
Jon Myers, SES Advisory Board & Head of Search/Associate Director, Mediavest
Jeff Lancaster, Managing Director, Outrider
First up Matt Rogers from Google
The next generation of adwords bidding - [...]

Moderator:
Ian McAnerin, CEO, McAnerin Networks Inc.
Speakers:
Jon Henshaw, Co-Founder & Product Manager, Raven
Constance “Connie” Stack, VP, Sales & Marketing, WordStream
Jeff Jones, Senior Product Manager, gShift Labs
Jon Henshaw  started the talk and went through a long list of SEO super tools. He defines a tool as having multiple features. Here are his picks:
Onsite SEO:
SEO Automatic
GTmetrix
SEO Browser
Keyword Research:
Wordtracker
Keyword [...]

Moderator: Bryan Eisenberg
Speakers:
Noran El-Shinnawy, Internet Marketing Manager Acquisio
Mona Elesseily, Dicrector of Marketing Strategy, Page Zero Media
The motto for the talk is PPC = Pay Per Conversation. This lecture is designed to troubleshoot problems members of the audience are having with their PPC ads & campaigns. The session has a pretty relaxed tone so I’ll try [...]

Keynote Speaker: Maile Ohye
Maile starts by giving a brief history on her work background then segues to the infamous ‘Mayday’. She goes on to explain the main effects of ‘Mayday’ were to longtail queries. Longtail queries are going through continuous changes and are being considered the same as regular queries where Google will rank the [...]

Moderator: Tracy Falke
Speakers:
Jonathan Allen, Director, SearchEngineWatch
Puneet Bhasin, Independent IT Consultant
Casey Rovinelli, Director, Digital Marketing, National Hockey League Players’ Association
Casey takes a personal approach to presenting by leaping off the stage and asking people in the audience what their challenges are when marketing approaches IT. Two members of the audience attack each other in an passive [...]

Moderator:
Anne F. Kennedy, SES Advisory Board, International Search Strategist, Beyond Ink USA
Speakers:
Ian McAnerin, CEO, McAnerin Networks Inc.
Crispin Sheridan, SES Advisory Board & Sr Director of Search Marketing Strategy, SAP
Michael Bonfils, International Managing Director, SEM International
Author’s Note: As an old-school SEO who has dealt with international SEO efforts for years and watched them evolve, I’m pleased [...]

Moderator:
Lisa Buyer, President & CEO, The Buyer Group
Speakers:
Guillaume Bouchard, Co-Founder and CEO, NVI
Krista Neher, CEO, Marketess
Jason Dailey, Microsoft Advertising Canada
Krista opens up by listing some of the SEO value SMO has. Consumers use search when they are thinking of buying goods and services and what shows up on Google’s search page can have a huge [...]