NVI blog: SEO, web design and social media

This is the second half of our interview with Charles Calabrese, the Product Manager for buy.at. In it, Charles discusses how the European and North American online markets are both different and similar. The main point of divergence, in fact, turns out to be the most popular ad models.

Charles Calabrese is the Product Manager for buy.at, one of the largest affiliate networks in the world. We caught up with him at Pubcon 2009, and decided to ask him how the affiliate space was shaping up in the tail-end of 2009. In this clip, Charles shares his thoughts on how the affiliate marketing industry [...]

While at Pubcon 2009, we also caught up with Lee Odden, the CEO of Top Rank Marketing. Lee discussed how search and social media are causing the world of PR to evolve, and how businesses have an opportunity to connect with journalists who rely on social media and search to find authority sources. Essentially, the [...]

After chatting with Matt Cutts about his hair cut last week at Pubcon 2009, the Head of Google’s Web Spam Team shared with us his latest experience with web spam trends. Some of the things he covered is how spammers are exploiting Wordpress, and how webmasters can use Google Webmaster Tools such as Fetch-as-Google-Bot, Keyword [...]

This year at Pubcon 2009, we got to meet Matt Cutts, the Head of Google’s Webspam Team. And while at Pubcon 2009, Matt Cutts got a hair cut. In this first installment of our chat with Matt, he took a few minutes to tell us all about it, and why he did it.
In the second [...]

Moderator:Chris Winfield
Speakers:
Guillaume Bouchard, CEO, NVI
Pat Strader, Founder & Managing Partner, Matterhorn Marketing
giovanni gallucci, social media ninja, giovanni gallucci
Joanna Lord, CMO, YourJobStop.com
Lunch comas aside, Chris is kicking off to … what appears a small room – the SEO track is packed, this one, mostly empty. It’s okay Chris promises kick-assery.
Guillaume Bouchard, our CEO here at NVI [...]

Moderator: Chuck Hamrick
Speakers:
Durk Price, President, eAccountableOPM
Karen Garcia, Partner & Co-Founder, GTO Management
Jamie Birch, Owner, JEBCommerce
Karen White, Vice President of Marketing, SquirtGun Media Group
This session was less about why to launch an affiliate program, and more about how to properly launch and manage one. So in a sense, the title was a bit misleading, but the [...]

Moderator: Jim Boykin
Speakers:
Steve Schaffer, Publisher, Offers.com
Elisabeth Archambault, Freelance Affiliate Marketer, Wedding-Resources
Rae Hoffman, CEO, Outspoken Media
Jerry West, President, SEORevolution

 
Given the way this session unfolded, the title of the session was a little misleading. Rather than focusing on actual “hot topics and trends,” the panelist either focused on affiliate strategies or just took the opportunity to talk [...]

Moderator:
Joe Laratro
Speakers:
Carolyn Shelby, Web Experience Manager, United Way of Metro Chicago
Craig Paddock, Managing Partner, Boost Search Marketing
Will Reynolds, Founder, SEER Interactive
Mark Jackson, President/CEO, Vizion Interactive
Since keyword research is one of my SEO specialties, I was quite excited to sit in on this presentation. Carolyn Shelby started things off with her ABC’s of organic keyword research. [...]

Moderator: Carolyn Shelby
Speakers:
Bruce Clay, President, Bruce Clay, Inc.
Greg Boser, President, 3 Dog Media
Jill Sampey, Director of Search Marketing, Blast Radius
Jill Whalen, CEO, High Rankings

This is the big one, people filing in like crazy to find out the latest trends in SEO – everybody in the audience is hungry for a little top-shelf advice, [...]