NVI blog: SEO, web design and social media

I stumbled across a fantastic collection of social media debacles in a slideshare presentation connected to an Advertising Age article by Michael Yeomans. I find the simultaneous danger and opportunity in social media interesting and exciting, and seeing a variety of examples of how it can go wrong not only offers direct “what not to [...]

Social media is an integral component of online publishing for a number of reasons. First, it allows you to syndicate content and attract new readers. Secondly, it allows you to accumulate trusted social links that shore up your backlink profile and SEO.
So how can publishers fully leverage the potential of social media. Well, it starts [...]

& What They Still Need To Learn
Newspapers and magazines were left with three big problems after the crunch: Paper, Ink and Press. ‘Digital’, ‘updated’ and ’shared’ were supposed to be the answers to these issues. However, monetizing online became an entirely new challenge for print media.

When it comes to net neutrality, Google’s position has shifted rather considerably over the last five or so years. What was an initial CEO declaration of fighting the good fight has devolved into a compromise with Verizon.
Google would probably stand by their organic, unpaid listing as in the spirit of an open web. But is [...]

Our PPC expert Laura Garrido has experienced a slew of frustrations using the LinkedIn DirectAds service for her clients. In order to illustrate some of DirectAds’ glitches, we attempted to set up a business profile on LinkedIn for the purpose of creating display ads. Here are some of the strengths and weaknesses we encountered during [...]

In terms of revolutionizing the way humans communicate on a global scale, Facebook has been compared to the invention of the telephone.  The largest social networking site and the third largest site on the entire  webs  in terms of revenue, Facebook is infinitely more than just a communication device:  it has become a place for [...]

With the online pandemonium that is the world of Web 2.0, today’s companies are all on the hunt for one scarce commodity: human attention.
Among the panoply of ads, websites, blogs, microblogs, wikis, forums and funny cat videos, brands can easily go unnoticed if they aren’t optimized for the virtual abyss. Social media can be a [...]

The longtail is one of those beautiful concepts in SEO. It’s an elegant thought; once the volumes are small enough (longtail enough) for a specific term, they seemingly disappear in unimportance. In a game where quantity is so important, the battles are fought over the juicier prizes. But when you simply count up these longtail [...]

In my last post I explored 5 Social Media Ad Networks that might be worth investing in. But what about conventional PPC advertising?
Well if you’re a loyal PPC advertiser and you’re looking for places beyond AdWords and adCenter/Bing to invest some extra ad dollars, here are five options to consider.
5 Alternative PPC Ad Networks
There are [...]

When a company targets different national markets offline, they often have separate strategies for each market. This will include distinct branding, packaging, and messaging for each market.
Well, the online world is no exception. When it comes to ranking in the SERPs in different languages and countries, you need a separate SEO strategy for each of [...]