NVI blog: SEO, web design and social media

The following are a set of drinking games for anyone to play, with some extra games specifically for SEOs. Since many rely on search suggestion, and since search suggestions are customized to users’ past searches, make sure you’re not signed in under any Google account when you begin the game.
For each round, winning can mean [...]

Search engine optimization works best as a team effort. Even if the client is new to SEO, they are a key part of the process. Below are some behaviours and attitudes for the SEO client to consider to improve an existing arrangement, or start a new one off right.
Learn About SEO
Learning about SEO can not [...]

This past Tuesday I was at the Infopresse Marketing Conference which had four speaker sessions looking at various topics in the analytics, SEO and SEM spaces. This is a recap of the most important points that were covered during the day.

Paul Bernier’s Advanced Google Analytics Takeaways

Paul Bernier’s presentation was focused on providing [...]

Let’s say that I offer a service that gets partygoers to the parties they want to attend. I sometimes just recommend parties, but I also let people who are throwing parties pay me to get people to go to theirs. I do this by letting party hosts advertise their party on my site, and take [...]

In a capitalist economy, individual prosperity is measured by individual wealth accumulation. Communal prosperity (the health of the system) is measured by communal wealth accumulation and currency changing hands — i.e. cash flowing frequently and in legitimate, natural ways.
In the pagerank economy, individual prosperity is measured by individual pagerank accumulation. Communal prosperity (the [...]

Disclaimer: This post is live blog coverage of a session at Affiliate Summit West 2011. All that follows this italicized paragraph is based on the presenters’ words and are not those of NVI. If you feel that anything below is a misrepresentation of what was said, please leave a comment below.
Moderator: Dush Ramachandran (@DushR)
Panelists:

Michael Martin(@googleandblog)
Scott [...]

Disclaimer: This is a live blog post from Affiliate Summit West 2011. Everything that follows this italicized paragraph is based on the words of the presenters and are not my own. If you feel that I’ve misrepresented anything or anyone, please leave a comment below.
Presenters:

Brian Williams (@brianwilliams)
Mike Koenigs (@mikekoenigs)

Brian Williams
There are 2 billion desktops and [...]

We would like to wish you a Merry Xmas and a Happy New Year,
We will be back on January 4th 2011.
For downloading NVI Xmas Tree in origami, click here.

I stumbled across a fantastic collection of social media debacles in a slideshare presentation connected to an Advertising Age article by Michael Yeomans. I find the simultaneous danger and opportunity in social media interesting and exciting, and seeing a variety of examples of how it can go wrong not only offers direct “what not to [...]

Social media is an integral component of online publishing for a number of reasons. First, it allows you to syndicate content and attract new readers. Secondly, it allows you to accumulate trusted social links that shore up your backlink profile and SEO.
So how can publishers fully leverage the potential of social media. Well, it starts [...]