NVI blog: SEO, web design and social media

With 500 million Facebook users globally, half of which log in every day, it’s no surprise that Facebook has become an integral part of online marketing. In fact, according to a recent ComScore report, Facebook now controls nearly 25% of the online market share. In an effort to begin turning a profit in 2007, [...]

A fundamental tenet of customer acquisition is to not put all your eggs in one basket. After all, having one customer responsible for most of your sales puts you in a very precarious situation.
The same applies to your online ad spend. While one channel can, no doubt, drive the majority of conversions, it’s always good [...]

By now you may have heard about the significant changes to Google’s results pages for local search queries, and the mixed reviews from the SEO community. There are some great explanations and analyses put forward from prominent SEO writers from which I’ve drawn up a point form summary for the “tl;dr” type. Links to their [...]

We’ve all heard/read the phase: Content is King. But when kingdoms get to big, they get spread too thin and up either crumbling or imploding.
Well, enterprise level publishers face a double-edge sword when it comes to SEO for similar reasons. On the one hand, the more content they have, the more they can give Google [...]

This is an interview with Jeffrey Gitomer, a sales and marketing author and speaker. Jeffrey was speaking about Customer Loyalty and Sales at The Art of Marketing Conference in Montreal, the other week, and we caught up with for a quick chat about those topics.
In this video, Jeffrey discusses what makes people buy. Specifically, he [...]

While we were at The Art of Marketing conference, conference, we got a chance to catch up with Mitch Joel (@mitchjoel), President of Twist Image and best-selling author of Six Pixels of Separation. Mitch had given a presentation that day about Digital Marketing & Social Media.
During our chat, Mitch covered three themes. First, he talked [...]

While we were at The Art of Marketing show in Montreal last week, we got a chance to catch up with Avinash Kaushi., the Analytics Evangelist at Google, and author two books: Web Analytics an Hour a Day and Web Analytics 2.0. Avinash gave a great presentation (in my opinion, the best of the day) [...]

The following is my take on a recent presentation I attended.
Before attending the Art of Marketing conference in Montreal last week, I had no idea who Andy Nulman was.  In fact, at the beginning of his presentation I wasn’t sure I was going to get anything out of it.  As it turns out, his talk [...]

This post is my take on a recent presentation I attended.
I had the opportunity yesterday to listen to Analytics guru Avinash Kaushik speak at the Art of Marketing Conference here in Montreal.  Of all of the speakers in the lineup, I had been looking forward to hearing Avanish most because I thought that I may [...]

This is a recap of Seth Godin’s presentation yesterday at The Art of Marketing conference. Everything that follows this italicized paragraph is based on Seth’s words, and are not my own thoughts. Also, this is in now way a comprehensive recap of Seth’s presentation. Rather, it’s what I was able to take down as Seth [...]