Aiming Clear
Recently, I observed a LinkedIn ad placed by aimClear Consulting Services. All it said was:
Good calls to action give a concise value proposition, and use strong language with an attention-grabbing sense of urgency to earn a click. AimClear’s ad… doesn’t have a call to action.
Log into your LinkedIn account and look at the ads [...]
Google offers four primary “match types” for keywords you can bid on in their AdWords platform, reflecting different degrees of specificity in your targeting. Understanding how they work in a basic way is handy, but even with that knowledge, it’s not always completely clear which you should choose for your campaigns. Scroll to the strategies [...]
Read moreThe nature of the Facebook Ads system is such that numerous factors will inevitably lead to click-through rate decline. Unlike Google’s Quality Score, where CTR is a defined metric relating directly to impressions, Facebook does not give an indication of CTR’s effect on impressions - but we’ve seen its effects. It’s unclear whether or not [...]
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I was having a conversation yesterday with a colleague about a blog article idea, and he pointed out that I was talking in a lot of acronyms, which is a pretty interesting topic in itself. We online marketers take it for granted that when we talk about comparing the ROI of a PPC to SEO [...]
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Our PPC expert Laura Garrido has experienced a slew of frustrations using the LinkedIn DirectAds service for her clients. In order to illustrate some of DirectAds’ glitches, we attempted to set up a business profile on LinkedIn for the purpose of creating display ads. Here are some of the strengths and weaknesses we encountered during [...]
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In my last post I explored 5 Social Media Ad Networks that might be worth investing in. But what about conventional PPC advertising?
Well if you’re a loyal PPC advertiser and you’re looking for places beyond AdWords and adCenter/Bing to invest some extra ad dollars, here are five options to consider.
5 Alternative PPC Ad Networks
There are [...]
A fundamental tenet of customer acquisition is to not put all your eggs in one basket. After all, having one customer responsible for most of your sales puts you in a very precarious situation.
The same applies to your online ad spend. While one channel can, no doubt, drive the majority of conversions, it’s always good [...]
In this interview, we speak with Noran El-Shinnawy of Acquisio, a company that provides advanced PPC management software. Noran is a Marketing Manager there, and we caught up with her at SES Toronto 2010 and sat down to discuss some PPC management tactics and strategies.
Noran covered two main points. First, she discussed what she sees [...]
In this interview, we chat with Eric Lacourciere at SES Toronto 2010. Eric is the Director of Sales for Acquisio, a company that provides advanced PPC tracking software.
The most interesting PPC trend that Eric shared with us is more and more PPC advertisers are looking for ways to both better track their social media campaigns [...]
Anne F. Kennedy, SES Advisory Board, International Search Strategist, Beyond Ink USA
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Speaker Profile
Speakers:
Matt Rogers, Manager, Online Sales, Google
Andrew Goodman, SES Advisory Board & President, Page Zero Media
Jon Myers, SES Advisory Board & Head of Search/Associate Director, Mediavest
Jeff Lancaster, Managing Director, Outrider
First up Matt Rogers from Google
The next generation of adwords bidding - [...]
