Moderator: Anne Kennedy, SES Advisory Board & Managing Partner and Founder, Beyond Ink
Speakers:
Bryan Eisenberg, SES Advisory Board & Co-Founder, Future Now, Inc.
Mona Elesseily, Director of Marketing Strategy, Page Zero Media
Overview from SES Agenda: Conference Day 1 page:
Does your PPC ad make a promise that your landing page can’t keep? Make sure that your ad copy [...]
Being an effective PPC manager requires persistence, creativity, and discipline. Adopt these six habits to consistently build the strength of your campaigns, and help them to meet your ROI goals.
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What is PPC Cannibalization ?
PPC cannibalization occurs usually when you have strong organic search engine ranking and you are running a PPC campaign on top of that. It’s the % of organic clicks you would have had but that you ended up paying for because the PPC campaign attracted the click.
You may have heard that [...]
