In this interview, we speak with Noran El-Shinnawy of Acquisio, a company that provides advanced PPC management software. Noran is a Marketing Manager there, and we caught up with her at SES Toronto 2010 and sat down to discuss some PPC management tactics and strategies.
Noran covered two main points. First, she discussed what she sees as some of the biggest challenges in managing multiple PPC campaigns across multiple search engines. Second, she shared some tips on how to get more our of your PPC campaigns, by doing less grunt work and focusing on actually adding value and meaning to your PPC campaigns
- Ilya Grigorik on Search and Social Media
- James Whatley on Mobile Commerce
- SMX East Case Study: Integrating & Measuring Search as Part of the Marketing Mix
- Interview with Garrett Serack from Microsoft
- Jim Hedger on Local & Mobile Search
Posted by Noran El-Shinnawy said on 23.06.10 @ 12:40 pm :
I like the freeze frame haha