NVI blog: SEO, web design and social media

Today we gave a presentation at Optimizing Wordpress for Search and Social. The goal of this presentation was to explore how to optimize Wordpress blogs/sites for both Search and Social Media.
First we looked at the fundamentals of onsite SEO, including page structure and duplicate content, and what themes and plugins can help you address these [...]

Meet John Fanous and Bill Aver of the Yellow Pages Group. We caught up with John and Bill at SES Toronto 2010 and sat down with them to chat about Local SEO.
Yellow Pages is now offering Local SEO services in Canada. John explained to us that the company is in the business of helping businesses [...]

Another person we caught up with at SES Toronto 2010 was Jeff Jones, the Senior Product Manager at gShift Labs. We sat down with Jeff to chat about how SEO is evolving, and what it’s going to mean for strategy in 2010
Jeff cited two main factors that will affect SEO in 2010. The first was [...]

During SES Toronto 2010, we also caught up with Jim Hedger (@jimhedger). In this first part of our interview with Jim, he shares with us what he sees as two recent developments in the world of search that are impacting both online and brick & mortar retailers.
The first development had more to do with [...]

We were at SES Toronto 2010 last week, and Bryan Eisenberg was one the people we got a chance to sit down and chat with. In this first half of our chat with him, Bryan discusses how SEO tactics can not only help with rankings, but improve conversions once users are on the site.
The three [...]

Moderator:
Ian McAnerin, CEO, McAnerin Networks Inc.
Speakers:
Jon Henshaw, Co-Founder & Product Manager, Raven
Constance “Connie” Stack, VP, Sales & Marketing, WordStream
Jeff Jones, Senior Product Manager, gShift Labs
Jon Henshaw  started the talk and went through a long list of SEO super tools. He defines a tool as having multiple features. Here are his picks:
Onsite SEO:
SEO Automatic
GTmetrix
SEO Browser
Keyword Research:
Wordtracker
Keyword [...]

Keynote Speaker: Maile Ohye
Maile starts by giving a brief history on her work background then segues to the infamous ‘Mayday’. She goes on to explain the main effects of ‘Mayday’ were to longtail queries. Longtail queries are going through continuous changes and are being considered the same as regular queries where Google will rank the [...]

Moderator: Matt McGowan
Speakers:
Brian Cusak, Display Sales Manager, Google
Jonathan Allen, Director SearchEngineWatch
Greg Jarboe, President & CEO SEO-PR
Peter Farfaras Microsoft Advertising Canada

Greg starts by asking the crowd if they have a YouTube channel then follows up with “How many of you are rich yet?” resulting in a round of quiet laughs. 19.1 million Canadian watched almost 2.2 [...]

Today we were at Make Web Not War, a conference that was all about “interoperability” — i.e. blending open-source and Microsoft technologies. While there, our CEO, Guillaume Bouchard, delivered a presentation to developers about SEO for dynamic websites.
Guillaume started by reminding the crowd that organic traffic comprises, on average, half of all web traffic. It [...]

At SMX Toronto 2010, we sat in on one session called Link Building Strategies and Ranking Tactics, where the panelists discussed ways to build links back to your site without paying for them. One of those panelists was Dawn Wentzell from Outspoken Media.
After the session, we got to sit down with Dawn and walk about [...]