NVI blog: SEO, web design and social media

Here’s my take on the content marketing tips and insights discussed at the SEOCamp Montreal, that I think all digital marketing brands should start applying now.

Entrusting any part of your marketing to a third-party poses some serious challenges, and hiring a search engine marketing firm is no exception. While an SEO agency can offer you a level of skill and expertise that you don’t have in-house, any miscommunication or wrong move can end up costing you rankings, revenues and profits.
Most [...]

Here’s the reality: social media now plays an important role in SEO. Now that social signals now impact search rankings, marketers have to find ways to coordinate and integrate their social media and SEO strategies.
A benefit of this is that there’s an opportunity here in terms of economies of scope: the more the two work [...]

We all know online communities have become a guiding and influential force in individual decision making, networking and basic day-to-day contact. As these communities grow larger everyday, with younger and older generations jumping on the Internet every second, web-based marketing companies must learn to understand why reaching out to a [...]

Q&A sites have exploded in popularity over the last few months and it seems everywhere you turn, people are tweeting their answers to questions posted on Quora, Ardvark, FormSpring and many others. What was the leading factor in making Q&A sites so popular despite the failure of Yahoo! Answers and niche forums with respect to [...]

Google recently launched their +1 button, rightly considered by most to be a close mirror of Facebook’s ‘Like’ Button. This gives the atypical impression of Google following in another company’s footsteps, but we can see a social interaction with web pages as being an inevitable step forward, and as such, following suit with something ‘like’ish [...]

Anchor text is the lovable clickable blue that links one web page to another. The words in the anchor text indicate what the destination page is about, and through these cues Google builds its index of the world’s web. Naturally, this is of interest to the search engine optimizer, and the control of anchor text [...]

This afternoon, I delivered a session at Podcamp Toronto 2011 called Drinking Kool-Aid, Peeing Snake-Oil. This presentation was the product of bookmarking some of the most interesting stats I’ve come across over the last 6 months.
Essentially, this presentation is slide after slide of stats on how search, social media, and online advertising has evolved and [...]

The following are a set of drinking games for anyone to play, with some extra games specifically for SEOs. Since many rely on search suggestion, and since search suggestions are customized to users’ past searches, make sure you’re not signed in under any Google account when you begin the game.
For each round, winning can mean [...]

Search engine optimization works best as a team effort. Even if the client is new to SEO, they are a key part of the process. Below are some behaviours and attitudes for the SEO client to consider to improve an existing arrangement, or start a new one off right.
Learn About SEO
Learning about SEO can not [...]