While at Pubcon 2009, we also caught up with Lee Odden, the CEO of Top Rank Marketing. Lee discussed how search and social media are causing the world of PR to evolve, and how businesses have an opportunity to connect with journalists who rely on social media and search to find authority sources. Essentially, the more visible your company is online, the more likely it is that you can gain exposure by network with journalists and getting press coverage.
- SES Toronto 2010 Live Blogging: Search, PR & Social Butterfly
- Guillaume Bouchard on Social Media & PR @ Pubcon 2009
- Ilya Grigorik on Search and Social Media
- Plenty of Fish Talks Advertising and Acquisition
- Pubcon Live Blogging: The Intersection of SEO and PR
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