NVI blog: SEO, web design and social media

Here’s the reality: social media now plays an important role in SEO. Now that social signals now impact search rankings, marketers have to find ways to coordinate and integrate their social media and SEO strategies.
A benefit of this is that there’s an opportunity here in terms of economies of scope: the more the two work [...]

With mobile and social media monopolizing more of how users interact, a successful blog needs to be optimized for more than just the various web browsers on their computers. This means some extra details that make for a more interesting experience on mobile devices and fine tuning to make sure that your content gets published and promoted on social media successfully.

September 11, 2001. My friend Kristen calls me in the morning in a panic. “Go turn on the news! Two planes just crashed in to the Twin Towers!” I was still in bed, trying to pry my eyes open. “What? You’re kidding me.” I didn’t believe her.

I’m both impressed and frightened when I see brick and mortar businesses asking their patrons to check them out on Facebook, but I do believe that whether it be QR codes or Google Goggles, we’re just scratching the surface of the mixing of online and offline worlds and the (most welcome) end of the designation [...]

I recently moved out of the big city of Montreal to a quaint suburb about a half-hour away from the hustle and bustle of the city. I now spend my morning commuting to work which basically involves a slow crawl scored by the chirpy sounds of talk radio. Lately I’ve been following the 2011 election [...]

Google recently launched their +1 button, rightly considered by most to be a close mirror of Facebook’s ‘Like’ Button. This gives the atypical impression of Google following in another company’s footsteps, but we can see a social interaction with web pages as being an inevitable step forward, and as such, following suit with something ‘like’ish [...]

Over 30 34 million people have now watched Rebecca Black’s “Friday” music video. It has trended more heavily than the earthquake/tsunami in Japan on Twitter, prompting an ex-YouTube crossover into traditional media including an interview on Good Morning America. Having done my share to spread it around (including this blog post, of course), I think [...]

Many companies have jumped on the social media bandwagon but have continued to apply old push advertising tactics when the new advertising is all about pulling in your audience. This means going beyond having a Facebook page and inundating it with brand updates and actually getting new fans AND motivating them to interact. What better [...]

This afternoon, I delivered a session at Podcamp Toronto 2011 called Drinking Kool-Aid, Peeing Snake-Oil. This presentation was the product of bookmarking some of the most interesting stats I’ve come across over the last 6 months.
Essentially, this presentation is slide after slide of stats on how search, social media, and online advertising has evolved and [...]

I stumbled across a fantastic collection of social media debacles in a slideshare presentation connected to an Advertising Age article by Michael Yeomans. I find the simultaneous danger and opportunity in social media interesting and exciting, and seeing a variety of examples of how it can go wrong not only offers direct “what not to [...]