Hub & Spoke Social Media Strategy - Gregg Tilston Interview

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Posted by CT Moore at 10:00 am

This is the second part of our interview with Gregg Tilston, the man in charge of SEO and Social Media for FlightCentre.ca. In this clip, Gregg gets down to business and discusses how FlightCentre.ca is using social media to drive traffic back to their site. He describes their strategy as being analogous to the airline’s [...]

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PCTO Interview: Gregg Tilston Talks BestTravelJobEver.com

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Posted by CT Moore at 8:00 am

At Podcamp Toronto 2010, we got to catch up with Gregg Tilston, FlightCentre.ca’s SEO and Social Media Manager. Gregg told me about a really cool contest that FlightCentre.ca is holding. It’s called BestTravelJobEver.com. Basically, six lucky semi-finalists the chance to travel for two weeks and blog about their adventures, and then the winner is going [...]

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Guillaume Bouchard on Social Media & PR @ Pubcon 2009

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Posted by CT Moore at 9:30 am

At Pubcon 2009, our very own CEO, Guillaume Bouchard, was part of a panel called Social Media & Press Relations. As the panel’s descriptions stated:
The relationship between social media and press relations is red hot. Companies and PR agencies all over the country are have problems setting policy on how to tweet, when they tweet, [...]

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Vanessa Fox on Google Caffeine @ Pubcon 2009

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Posted by CT Moore at 10:30 am

Vanessa Fox is probably most well known for launching Google Webmaster Central, but she has since moved on to found Nine By Blue, a company that examines online customer engagement and acquisition. Well, we caught up with Vanessa at Pubcon 2009, and sat down with her to discuss recent Google Caffeine and other recent developments [...]

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Lee Odden Chats Search, Social, and PR @ Pubcon 2009

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Posted by CT Moore at 9:37 am

While at Pubcon 2009, we also caught up with Lee Odden, the CEO of Top Rank Marketing. Lee discussed how search and social media are causing the world of PR to evolve, and how businesses have an opportunity to connect with journalists who rely on social media and search to find authority sources. Essentially, the [...]

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Pubcon Vegas Live Blogging: Social Media and Press Relations

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Posted by Naoise Osborne at 7:12 pm

Moderator:Chris Winfield
Speakers:
Guillaume Bouchard, CEO, NVI
Pat Strader, Founder & Managing Partner, Matterhorn Marketing
giovanni gallucci, social media ninja, giovanni gallucci
Joanna Lord, CMO, YourJobStop.com
Lunch comas aside, Chris is kicking off to … what appears a small room – the SEO track is packed, this one, mostly empty. It’s okay Chris promises kick-assery.
Guillaume Bouchard, our CEO here at NVI [...]

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Rand Fishkin and Guillaume Bouchard Chat About Google Wave @ SMX East 2009

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Posted by CT Moore at 10:00 am

This is the second installment to our SMX East 2009 interview with Rand Fishkin and Guillaume Bouchard. In this clip, the two search gurus share their thoughts on Google Wave. For a couple of super-search-geeks, they’re reaction might not quite be what you expect. Of course, you’ll have to watch the video to find out [...]

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Upcoming StumbleUpon Changes and What They Mean

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Posted by Thomas Langdale at 11:50 am

StumbleUpon recently made the beta ‘final’ version of their upcoming patch available to the public. Between major redesigns and feature changes, this patch is proving to be one of their biggest to date. The real question is: How are these changes going to affect SU users? I’ll touch on some of the most radical changes [...]

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Interview with Brent Csutoras @ SMX East 2009

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Posted by CT Moore at 10:11 am

Just as SMX East 2009 was breaking down and packing up, I got to catch up with Brent Csutoras. Brent is a internet marketing consultant who specializes in social media, viral linkbait, and SEM. He was also a panelist for a session called “Social Media, Search, and Reputation Management.” So I decided to ask Brent [...]

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SMX East 2009 Recap - Day 2 The Good & The Bad

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Posted by Thomas Langdale at 5:18 pm

Admittedly this was my first foray into the whole convention atmosphere and also my first attempt at live blogging. I’d say I had mixed feelings about popping my SMX cherry. With the good and the bad, here’s my recap of the day 2

Session: Real Time Search: Opportunity Or Hype
The Good
This topic was quite interesting. Everyone [...]

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