NVI blog: SEO, web design and social media

Today we gave a presentation at Optimizing Wordpress for Search and Social. The goal of this presentation was to explore how to optimize Wordpress blogs/sites for both Search and Social Media.
First we looked at the fundamentals of onsite SEO, including page structure and duplicate content, and what themes and plugins can help you address these [...]

While we were at Affiliate Summit East 2010, we caught up with Murray Newlands, a well known blogger and online marketer. We sat down with Murray to chat with him about a number of social media marketing trends.
First we discussed Facebook ads and what Murray’s experience with them has been, as well as the opportunity [...]

In this clip, we chat with the infamous super-affiliate, John Chow. John is most well-known for gaming Google a few years, for which he got penalized pretty badly. But he’s back from SEO exile, and he’s learned some new trick.
John now focuses mostly on social media to drive qualified traffic to his site. He [...]

This sessions was delivered by Declan Dunn, CEO, DunnDirectMedia. Everything following this italicized paragraphed is a recap of Declan’s own presentation.
Online marketing has become mainstream and hit the flat part of the bell curve. But everyone keeps doing the same old thing. The new lead generation model, though, is social, mobile, and viral.
The New Sales [...]

This is the second half of our interview with Bryan Eisenberg. We caught up with Bryan a few weeks ago at SES Toronto.
In this clip, Bryan discusses how social media can impact conversion rates. Bryan points out that unlike SEO or PPC, there isn’t any direct impact between social media and conversions. Rather, social media [...]

In this interview, we chat with Eric Lacourciere at SES Toronto 2010. Eric is the Director of Sales for Acquisio, a company that provides advanced PPC tracking software.
The most interesting PPC trend that Eric shared with us is more and more PPC advertisers are looking for ways to both better track their social media campaigns [...]

Moderator:
Lisa Buyer, President & CEO, The Buyer Group
Speakers:
Guillaume Bouchard, Co-Founder and CEO, NVI
Krista Neher, CEO, Marketess
Jason Dailey, Microsoft Advertising Canada
Krista opens up by listing some of the SEO value SMO has. Consumers use search when they are thinking of buying goods and services and what shows up on Google’s search page can have a huge [...]

Another panelist we had a chance to speak with at SMX Toronto 2010, was Tamera Kremer. She was one of the panelist on a session called Search and Social Media: Insight & Inspiration.
We sat down with Tamera to discuss where she sees search and social media intersecting. According to her, the two will come together [...]

While at SMX Toronto, we got to catch up with with Leona Hobbs, the Director of Communications at the Social Media Group. Leona was one of the panelists on one of the sessions we live blogged, called Search and Social Media: Insight and Inspiration.
After her session, Leona agreed to sit down with us for a [...]

This session featured four thought leaders from social media companies. The format was a little bit more of a panel discussion than a panel of presenters. The moderator asked questions to specific presenters, and actually moderated the conversation between panelist as it evolved. So although there were no slideshow presentations, the quality of the content [...]