Interview with Eric Lacourciere on PPC in 2010

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Posted by CT Moore at 9:43 am

In this interview, we chat with Eric Lacourciere at SES Toronto 2010. Eric is the Director of Sales for Acquisio, a company that provides advanced PPC tracking software.
The most interesting PPC trend that Eric shared with us is more and more PPC advertisers are looking for ways to both better track their social media campaigns [...]

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Acquisio Interview Part II - PPC Trends in 2009

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Posted by CT Moore at 9:30 am

In this second installment of our interview with Acquisio founder, Marc Poirier, we chat about PPC trends in 2009. After all, Acquisio crunches PPC data all day long, so I thought that Marc might have some insight. What he shared with us was Acquisio’s first-hand experience with the PPC market place over the course of [...]

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Acquisio Interview Part I - How It All Started

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Posted by CT Moore at 9:47 am

At SMX East 2009, I also got to catch up with one of our clients, Acquisio. Well, I actually got to catch up with Acquisio’s founder, Marc Poirier. In this first installment of our chat, Marc discusses how the company evolved from being an agency into a provider of PPC software and bid management tools.

iPhone [...]

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