Quite unambiguously, I rate the Google Adwords Search Query report a number out of 10. That’s right, a stunning #/10.
The Google Adwords search query report is designed to help you see the entire phrase your visitors searched for, when that search matches a ‘broad match’ or ‘phrase match’ - in other words, when what the user searched is not exactly what you were bidding on.
Awesome I exclaim with as much glee as PPC can make me muster - which is exactly not much… but really, this should be the talk of the town - this is the first made-for-the-public way to view all of these long-tail keywords. This represents the first simple end-user glimpse at the real truth of how people are reaching your site via those mystery-meat Broad and Phrase match terms.
I don’t fear telling you, I’m in love with the long-tail. It’s a torrid affair that dates back years, to the halcyon days of my youth when search engines were mere tools, not omnipresent overseers of the Internet. And in my heart of hearts, I truly believe that this romance would become infectious to the general web-site-running populace at large, if made just a little easier to understand, just a little easier to see. (more…)
