Moderator: Amanda Watlington, Owner, Searching for Profit
Presenter: Matt Van Wagner, President, Find Me Faster
Overview from the SES Day 2 Agenda:
Paid search is a form of advertising that places your text ad near search results on engines like Google, Yahoo, and Microsoft Live Search. The ad systems allow you to choose which specific keywords you want [...]
Live Blogging SES Toronto 2009: Introduction to Paid Search
Live Blogging SES Toronto 2009: Search Ads & Landing Page Clinic
Moderator: Anne Kennedy, SES Advisory Board & Managing Partner and Founder, Beyond Ink
Speakers:
Bryan Eisenberg, SES Advisory Board & Co-Founder, Future Now, Inc.
Mona Elesseily, Director of Marketing Strategy, Page Zero Media
Overview from SES Agenda: Conference Day 1 page:
Does your PPC ad make a promise that your landing page can’t keep? Make sure that your ad copy [...]
I rate the Google Search Query report a solid #/10
Quite unambiguously, I rate the Google Adwords Search Query report a number out of 10. That’s right, a stunning #/10.
The Google Adwords search query report is designed to help you see the entire phrase your visitors searched for, when that search matches a ‘broad match’ or ‘phrase match’ - in other words, when what the [...]
































