NVI blog: SEO, web design and social media

This sessions was delivered by Declan Dunn, CEO, DunnDirectMedia. Everything following this italicized paragraphed is a recap of Declan’s own presentation.
Online marketing has become mainstream and hit the flat part of the bell curve. But everyone keeps doing the same old thing. The new lead generation model, though, is social, mobile, and viral.
The New Sales [...]

Once you’ve decided that you’re ready for an affiliate program, you’ll have to choose whether to run your program in-house or through a third party affiliate network. Each has it’s pros and cons, and the choice that’s right for you will depend on your pre-existing business model: (1) how much affiliate marketing factors into your [...]

We also ran into Shawn Collins at Pubcon 2009. Shawn is the orgranizer of another conference, Affiliate Summit, as well as the publisher of FeedFront Magazine.
Shawn sat down with us to discuss how affiliate marketing has evolved over the last year, as well as how it’s responding to the economy. In a nutshell, Shawn sees [...]

This is the second half of our interview with Charles Calabrese, the Product Manager for buy.at. In it, Charles discusses how the European and North American online markets are both different and similar. The main point of divergence, in fact, turns out to be the most popular ad models.

Charles Calabrese is the Product Manager for buy.at, one of the largest affiliate networks in the world. We caught up with him at Pubcon 2009, and decided to ask him how the affiliate space was shaping up in the tail-end of 2009. In this clip, Charles shares his thoughts on how the affiliate marketing industry [...]

Moderator: Chuck Hamrick
Speakers:
Durk Price, President, eAccountableOPM
Karen Garcia, Partner & Co-Founder, GTO Management
Jamie Birch, Owner, JEBCommerce
Karen White, Vice President of Marketing, SquirtGun Media Group
This session was less about why to launch an affiliate program, and more about how to properly launch and manage one. So in a sense, the title was a bit misleading, but the [...]

An affiliate program, for the uninitiated, is basically an interface between you as an online merchant and affiliates. Affiliates are typically webmasters who want to “monetize their traffic” by placing your advertisements on their blog or website. Payouts to affiliates are typically based on performance, usually on a cost-per-action (CPA) or Revenue Share [...]