NVI blog: SEO, web design and social media

This afternoon, I delivered a session at Podcamp Toronto 2011 called Drinking Kool-Aid, Peeing Snake-Oil. This presentation was the product of bookmarking some of the most interesting stats I’ve come across over the last 6 months.
Essentially, this presentation is slide after slide of stats on how search, social media, and online advertising has evolved and [...]

In my last post I explored 5 Social Media Ad Networks that might be worth investing in. But what about conventional PPC advertising?
Well if you’re a loyal PPC advertiser and you’re looking for places beyond AdWords and adCenter/Bing to invest some extra ad dollars, here are five options to consider.
5 Alternative PPC Ad Networks
There are [...]

This is a video interview with Ken Jurina, the President and CEO of Epiar, and SEM firm. We met up with Ken at Pubcon 2009, and decided to ask him about what’s going on in the world of PPC these days.
Ken discussed the importance of negative keywords, and how they’re integral to a well-managed PPC [...]

This is the last bit of video that NVI took out of SMX East 2009. It’s an interview with Bruce Clay, President of Bruce Clay Consulting. We sat down with Bruce to discuss and upcoming trends in SEM, as well as the emergence of bing. Bruce drew on his experience to elaborate on how he [...]

Another one of the people we got to catch up with at SMX East 2009 was Chris Sherman, Executive Editor of SearhcEngineLand.com. Chris took a few minutes to share his thoughts on developing trends in SEM, the emergence of Bing, and how universal and personalized search are going to be an increarsingly important part of [...]

At SMX East 2009, we got a chance to catch up with the Group Product Manager for the Bing platform and ecosystem, Eric Gilmore. During our chat, Eric discussed what Bing results mean for both end users and the SEO community. Specifically, Eric addressed just how “the decision engine” is supposed to help consumers save [...]

It’s been about a month since Microsoft and Yahoo finalized a deal to consolidate search products. Through this deal, (1) Microsoft’s new search engine Bing will power Yahoo’s search results, (2) self-serve PPC ads will be handled through Microsoft’s Ad Center, and (3) Yahoo will sell “premium search advertiser” services for both companies. And with [...]