Optimizing Press Releases for Search and Usability

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Posted by CT Moore at 11:56 am

In this second and final installment of our interview with Jiyan Wei from PRWeb.com,Jiyan discusses how brands and companies can optimize their press releases for both SEO and usability. Jiyan shares with us how PRWeb has seen both video and images affect visibility on blended and news rankings, as well as click through rates (CTR) [...]

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PR Web on Optimizing for Google News

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Posted by CT Moore at 9:32 am

With 2010 now here, we can expect to see Google release Caffeine. And as Jim Boykin pointed out, more diverse content such as a press releases seems to factor in more importantly with the new search algorithm.
Well, in this clip, we speak with Jiyan Wei from PRWeb.com. Jiyan explores how to get content to rank [...]

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Blended Search Optimization: Managing the Reputation of Your Brand

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Posted by CT Moore at 3:10 pm

You may have noticed that for some searches, Google features a variety of results, such as news, images, and video. These are “blended” or “universal” search results.
They appear because Google takes your search query, runs it through its other search verticals (images, video, news, etc.), and if it finds relevant results, displays them amongst the [...]

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